Trademark vs. Copyright
Intellectual property can be any mental creation, valuable to the business or brand. From a financial standpoint, that particular piece of property is an intangible asset that can get you revenue for the busin...
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Daily Inspiration: Great things are done by a series of small things brought together
There is nothing like having a grand idea. I remember the first time I wanted to do a full day conference, even though had never done a conference before. I had thrown a few events, but nothing li...
Danielle Bernstein of We Wore What Sets the Record Straight on $15,000 Instagram Photos
Photo via WeWoreWhat on InstagramIn May of last year, Harper's Bazaar published an article that described how Danielle Bernstein of We Wore What can make up to $15,000 for a sponsored Instagram photo. The In...
How To Host a Giveaway to Grow Your Following
So, you want to host a giveaway on your blog, Instagram or YouTube channel? How exciting!Giveaways are a great way to treat your readers, promote your blog and/or social media platforms, and cement good rel...
20 MORE Post Ideas for Fashion Bloggers
Jennine wrote an amazing post, 31 Post Ideas for Fashion Bloggers. I have this post pinned on my bulletin board for days when I just think, "What the hell can I write about?" Since there are alwa...
Is It Anyone’s Business? The “Reality” Of Lifestyle Blogger Content
When it comes to lifestyle blogging, is omission of certain "lifestyle elements" untruthful or tactical?New York Magazine's The Cut published an article Wednesday, "No Sex Please -- We're Domestic Goddesses...
Um, No…How to Turn Brands Down Without Burning Bridges
For those that know me, I'm the queen of passive, and quite arguably the best "good cop" you've ever met, which means I always appreciate someone more than willing to play the "bad cop" in uncomfortable scena...
J.Crew Catalog: Diversity or Racism?
J.Crew catalogs have always been a treat to peruse, sometimes even more so than a fashion magazine. Always showcasing a life where everyone is beautiful, expertly layered and perfectly accessorized. However, ...
11 Productivity Hacks for Bloggers
The blogging sphere has grown exponentially during the last several years. In 2017, everyone’s starting a blog. Business purposes, passion reasons, or maybe even an assignment perhaps? Well, the point is th...
Fashion Bloggers Over 40 You Should Follow Now
Over the years, I have become very selective when it comes to the blogs I follow - especially the blogs curated by fashion bloggers over 40.I deleted many blogs from my reader a while ago. The ones I still f...
5 Ways to Drive Blog Traffic by Using SEO
SEO can be really scary, whether you're a new blogger or seasoned veteran. SEO, which means search engine optimization, is one of the areas that IFB bloggers express the most concern, frustration, or lack of ...
10 Sites To Cruise When You’re In A Funk
Over at the IFB offices last week, each of us took a turn having sort of an off day. You know the kind. Something happens or nothing happens at all, and you just don't feel right. You're sluggish, uninspired,...