Raise your hand if, when you think of adjectives to describe Pinterest, one of the first words that comes to mind is “distracting.” Right? You click over on your lunch break – just to have a peek – and suddenly 20 minutes are gone, you’ve binge pinned 15 recipes for quinoa and haven’t even had a bite of your sandwich.
What if I told you that this aesthetically pleasing, oh-so-addicting curation site can be more than a storage unit for pretty things and become a hub of content inspiration? Next time you’re on Pinterest, instead of letting your eyes glaze over at the sight of 1,000 twinkling bokeh lights – let the endless images, links, projects and pictures be the source of your next post.
Get styling ideas for outfit posts.
If you’re just getting into the groove with Pinterest, we have a great starter list of brands, bloggers and publications to follow. As you explore and browse, note the looks and details that you’re drawn to (and re-pin them, obviously!) that you think you could recreate. Mentally run through your closet and cross-reference it with outfits you love and get to styling!
Look for trends.
As you browse your feed, look for themes and frequently re-pinned images. See if trends stand out to you, in colors, content, style, etc. What you see on Pinterest can be an excellent indication of what kinds of content your readers are looking for.
Browse unexpected categories.
While not perfect, the categories you can scroll through at the top of your Pinterest page from a drop-down menu can provide lots of inspiration and post ideas. From popular pins to “women’s fashion” – you may find a photo shoot to recreate, a recipe to try or a new look to collage on your blog.
Use the search bar.
This may sound like an obvious choice, but using the search bar to find something more specific. Try searching for places, trends, people, events or designers that you’re interested in. You may find new images, new places or new content ideas just from your browsing and follow-up clicks.
Follow the rabbit hole.
Sometimes trying to find the original source of an image can lead you down an inspiring, entertaining and eye-opening path that can produce not only new content ideas but new blogs to follow – especially Tumblrs. Let yourself keep clicking and clicking – from image to link to blog roll and beyond.