Many bloggers, influencers and business owners don’t see the importance of building an email list – until they understand the impact email lists can have on website traffic and revenue.
In the past few years, we’ve been focused on building our followers and subscribers on social media. But the truth is, we don’t “own” that collective list of information of the individuals that follow our Instagram and Pinterest accounts. This means you’re putting yourself (and your business) at risk, if you’re just concerned with growing your followers.
And many of us don’t realize that email subscribers are more likely to become paying customers. So, when you start diversifying your business (by selling additional products, coaching or services) you’ll have a list of potential buyers at your finger tips.
It’s also one of the easiest ways for us to keep in touch with our audience. Sending out an email newsletter is essentially sending content right into our readers’ inboxes, as opposed to waiting for them to come pay us a visit on our website.
Building an email list isn’t a difficult thing to do (Pst! We're got a few tips for growing an email list for fashion bloggers HERE and HERE).
With so many platforms on the market, dedicated to helping you collect your readers’ and customers’ emails, it’s easier than ever before. And you can repurpose content, so you don’t need to stress about churning out fresh ideas.
Still not convinced?
Check out our article below, and let us know in the comments if you disagree after reading through all of our reasons why bloggers should be prioritize building their email lists.
You Control Your Email List; You Don’t Control Social Media Platforms
Don’t get us wrong. Here at IFB, we think social media is a great tool for bloggers, influencers and businesses. It can help you grow a profitable and engaged blog. It can connect you to your audience, and drives traffic to your site.
But there is one issue with putting all of your eggs into the social media basket: you can’t control it and you don’t own it.
Take recent changes in the Facebook and Instagram algorithms as an example.
Not too long ago, Facebook changed the rules.
The social network started forcing Page admins to pay to promote their content, if they want more than a handful of their community members to see updates. Instagram’s algorithm changes annoyed bloggers and influencers around the globe, when it stopped showing posts in chronological order.
The bottom line, is that if social media platforms and apps disappeared tomorrow, many of us would lose touch with our followers that we worked so hard to amass.
The good news is you control your email newsletter, and you own your email list. If social media cease to exist tomorrow, you would still have an email list full of dedicated followers, who are there to open your emails and read your most important updates.
If They Subscribe, They’ll Be More Likely To Buy
You might not have created your blog with the intention of selling something down the line. But in recent years, we’ve seen a lot of changes in the blogging world.
Many of us are now branching out and offer our readers services, coaching, courses – you name it – to our readers. We’ve figured out there’s more than one way to earn cash off our websites.
Readers that actively sign up to your email list are making something very clear. They’re fans of your work and care enough to have your content sent directly to their inboxes. And this also means that they’ll be more likely to support you, in the chances that you ever have something to sell. Most people are less picky about who they “follow” on social media vs. who they subscribe to via email.
This means that should you decide to launch a product line or service, you will already have a solid list of people who are more likely than your average reader to buy what you have to see.
So do yourself – and your blog – a favor and start collecting emails asap.
Why Should Bloggers Build Email Lists? It’s The Easiest Way To Keep In Touch
Email is the easiest way to share announcements and keep in touch with your loyal readers.
Not everyone will check your social media accounts and blog everyday (unless they are absolutely crazy about your site). But they probably check their inboxes multiple times per day.
Therefore, if you have something important to share and want your readers to receive it, an email newsletter is the best way to get your message out there.
Want To Create An Email List? Have No Idea Where To Start?
There are a number of platforms out there on the market, that can help bloggers build their email lists.
It’s easy to work with and can be effortless integrated into blog’s your landing page. It was also created by bloggers, for bloggers. There’s also plenty of opportunity for customization, so you can ensure your email newsletters are on-brand with your business. ConvertKit is currently offering a 14-day free trial, so if you aren’t satisfied after two weeks you can cancel your account.
Regardless of which email marketing platform you choose to use, the most important thing is to start collecting emails. If you're looking for tips on growing your email list, check out our article on “The Top 3 Steps to Growing Your Email List Quickly as a Fashion Blogger”.
In 2018 there really is no excuse. You need to prioritize building an email list, if you want your blog and business to stand the test of time.