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A Blogger’s Guide to Growing Traffic

You've seen the surveys, the questionnaires, and the blog posts: Today's bloggers' biggest struggle continues to be growing traffic to their website and how to effectively do it. Growing your blog's t...
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How to Create a Cohesive Instagram Feed in 5 Steps

YOUR INSTAGRAM FEED STARTS WITH THIS: As we said in our last Instagram post about creating a memorable profile, it takes the average person less than 1 second to decide whether or not they will follow you on...
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Stand Out from the Affiliate Crowd with Thrive Market

As a fashion blogger, one of the most common ways to monetize your site is through affiliate programs, and most fashion bloggers know of the few big programs out there. While they're great programs and of cours...
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Diary of a Failed Fashion Blogger

Hey everyone! This post is both a hello and a goodbye. Until about two weeks ago, I was editor-in-chief of IFB. It was a really fun gig. I worked from home, made my own hours, and was paid well for my efforts...
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IFB Is Hiring!

Thank you for your interest. We have filled these positions and are no longer accepting applications.  Are you obsessed with fashion blogs? Do you love social media and keeping up with new trends and techn...
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How to Write an Excellent Social Media Bio

This post was originally published in March, 2012 and updated on April 27, 2016.  To convince social media consumers to follow you and your brilliant tweets, Instagram posts and other various streams of your...
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The Sporty-Chic Sandal Every Blogger Needs for Spring

Flatforms and chunky, military boot-infused sandals have been all over street style and Instagram feeds in recent months. If your style already veers in the edgy direction, it's easy to work this trend into...
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IFB Member Spotlight: Elly of Uptown With Elly Brown

Welcome to this week’s IFB member spotlight! Each Friday we feature an IFB blogger we want to get to know better and share his or her story.  Who: Elly Brown What: Uptown with Elly Brown Where: Hou...
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6 Bloggers with Short Hair to Inspire You

Short hair is all the rage right now. Blunt bobs are making a huge come back, and pixy cuts have never been more chic. And with the new year around the corner, some of you may be thinking about changing u...
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Does Google Analytics Undercount Your Blog Traffic?

I recently started using WP Engine to host my Wordpress blog, and I noticed something weird: My traffic according to WP Engine is about 3 times higher than my Google Analytics data. I expected a bit of disc...
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7 Facetune Functions for Fashion Bloggers

When Marianna Hewitt of Life With Me shared the little tweaks she makes to her Instagram photos using apps including Facetune, her deft hand with the app made me see it in a whole new light. I had tried Facet...
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Will You Be the First Fashion YouNow Star?

I recently discovered YouNow through my 15-year-old son (@jettlifejoel, I beg you in advance to pardon his language). What exactly are kids doing on there, I asked? Nothing, he responded. Just being stupid ...
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How to Keep Up Your Blog During the Holidays. Or Not

The holiday season is upon us, at least in the US. For many that means more time with family and friends and less time blogging. So how do you keep your blog up during the holidays? Or do you? Personally, ...
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22 Offbeat Holiday-Themed Post Ideas

I remember back in the day when Christmas decorations and holiday music in stores didn't start until after Thanksgiving. Seems quaint nowadays, doesn't it? Even though the entire country is saturated wit...
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The Camera Lens Every Fashion Blogger Should Use

The one lens that will give you the best ROI of any piece of photography equipment you can buy has to be the 50mm f/1.8 lens. It's also known as a "normal" lens because it's the closest you can get to the p...
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How to Get Invites to New York Fashion Week Shows

In previous years, when you were granted press credentials for New York Fashion Week, you also received a list of all the PR contacts representing presenting designers, along with their email addresses. Thi...
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Business of Fashion Now Offers Free Online Classes

Blogging can be a quick way to insert yourself into the fashion industry. All you need is a computer, an internet connection which could utilize products from blogs such as cat5e vs cat6, and a Wordpress or...
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Blogger Must Haves for Better Fashion Photos

As fashion bloggers, we all know that having great photos can really help your blog stand apart from the pack. But if you’re just starting out and haven’t invested in a professional kit yet - don’t worry. Whi...
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How Sustainable Fashion Is Ruining the Industry

1 Granary, a print and online publication out of Central Saint Martins University of the Arts in London has launched a series of articles on ethically-made fashion. But their first interview subject balked ...
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Three Native American Sites Fashion Bloggers Need to Know About

Happy Indigenous People's Day! Instead of Columbus Day, Seattle and Minneapolis are celebrating Indigenous People's Day as a way of recognizing the cultural contributions of the people who were already living in America when Columbus "discovered" it. What's this have to do with fashion blogging?
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The Truth About Fashion Bloggers

It's no secret there's a lot said about bloggers in general, and there's certainly no shortage of criticisms and/or critiques of fashion bloggers specifically. We sometimes get the worst of it, because we sho...
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Why Read Fashion & Beauty Blogs Anymore?

Last week, Ashley Robison, forwarded a post from Zoe London, a beauty blogger who was approached by a beauty brand for fashion week only to be rejected by the very  same brand that approached moments after sh...
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The Independent Fashion Bloggers’ Guide to…SEO

Though some experts claim "SEO is dead," learning the foundations of good SEO (i.e. Search Engine Optimization) for your fashion blog has never been more important. At its heart, SEO is all about making it ea...
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How To Get Started with Affiliate Marketing

There are lots of ways to monetize your blog: advertising, affiliate marketing, ebooks, selling a product. It's always best to diversify though, and find the right mix of all of these things for you and your ...
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5 Tips for Successfully Approaching Brands

Yesterday I participated in a webinar for brands on identifying & working with social (media) influencers. This included bloggers of course, and I shared some of my experiences as a blogger/influencer wor...
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How to Negotiate an Ad Contract for Your Blog

I've talked about negotiating on IFB a couple of times now, both on the affiliate side and the ad sales side, but there's always more to say because negotiating is a complex topic...especially when you're fir...
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What I’ve Learned in 10 Years Posting OOTD

ifb-fashion I've been posting outfits of the day (OOTD) for ten years. Back when I started, not a lot of people were doing it, so it was a relatively new phenomenon, and there weren't a lot of "rules" or stand...
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15 Writing Prompts for Your Next Blog Post

Blogger's block - we all get it. One of my tricks is to keep a running list of potential article topics in Evernote, then when I can't think of anything to write about, I'll take a look through and hope one...
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How to Write a Standout Event Recap Post

Fashion bloggers have a high likelihood of receiving invites to various industry-related events, whether that's a new boutique opening, a private viewing of a designer's latest collection, or the big dance ...
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Email Newsletter Tips for Fashion Bloggers Revisited

It's a fact, email newsletters drive a lot of engagement. Both my RSS emails and my bi-weekly newsletters bring traffic and comments to my blogs, and I can track purchases readers made via affiliate links. ...
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10 Ways to Celebrate Your Blog Anniversary

We naturally find ourselves, in the last month of any given year, reflecting on our accomplishments, our trials and how often we hit the marks of personal and professional success and happiness. Whether you h...
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4 Blogger Tools to Host Link-Ups & Share Links

What better way to engage your community, give other bloggers an opportunity to promote their own blogs, while promoting your own blog than a Link-Up? Now, Link-Ups have been around for ages in various forms,...
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11 Super Handy Scheduling Tools for Bloggers

The Holidays are here. You may be taking your annual vacation to see family, or to go on an actual vacation. Hanging out at a computer may NOT be an option. Whether you will be far from an internet connection...
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40 Fashion Films & TV to Binge on Netflix

You know what's great about Thanksgiving? Other than hanging out with your family and loved ones, the turkey, pumpkin pie, the National Dog Show (we always watch since no one in my house watches football). The ...
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What Do YOU Want From Your Readers?

When you start your blog, you think about what you want from your blog. You think about what kind of content you want to create. You think about what kind of design you want, what kind of logo you want... all...
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How to Make An Animated GIF from Video in Seconds

Ever been confused on how to make an animated GIF? Or do you not have Photoshop? Don't worry... imgflip makes animated GIFs from your videos in a snap! So if you have a favorite clip from a movie, or would like...
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24 Fashion Blogging Lessons From Animated GIFs

What can you learn from animated GIFs? Plenty!   1. Get right to the point.   (source) 2. Have fun with other bloggers. (source) 3. Don't waste your time judging other bloggers. (source) ...
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22 Must-Attend Conferences For Fashion Bloggers

Here on IFB, we have a lot of tips for you on networking and how to make the most of conferences. Now, where to put these skills to good use? These days, there are a variety of conferences that either cate...
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Why You Need a Brand Pyramid and How to Make One

Successful bloggers build strong personal and professional brands, and a brand pyramid is a visual device used by publicists and marketers to help their clients clarify the important aspects of a business ide...
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How to Take Professional Quality Headshots of Yourself

Headshots. Believe it or not, they're not just for real estate agents and actors. Headshots are handy for bloggers as well. We can use them for "about pages," Twitter and Facebook profiles, LinkedIn profiles, p...
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10 Places to Find Creepy Halloween Images

Halloween is in two days. I am hosting a Halloween party at my house and am frantically sewing, gluing, and putting everything together for the big day. But in the digital world, Halloween is an awesome time to...
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13 Resources for Finding Local and Regional Bloggers

When we talked about the challenges facing new bloggers and how to break through those new blogger barriers, one suggestion that came up was networking with your fellow local and regional bloggers.  While a l...
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The Difference Between PR, Marketing and Advertising

By request, I thought we'd take a step back from all the 'how to work with PR agencies and brands," for a quick foundational course in fashion PR 101.With many bloggers coming into the space with dollar signs...
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How to Write a PR Plan for Your Blog

If you are serious about growing your audience, building your reputation and turning your blog into a business, then the first step is to think about your blog as a business. How are you going to promote your...
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21 Link-Ups to Promote Your Outfit Posts

Never has there been more places to promote your blogs, and particularly, outfit posts! While, "What are you wearing" communities ie. Lookbok.nu have existed for a long time, not as well-known, but equally ...
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8 Tough Challenges New Bloggers Face Today

IFB is great for many things, and I believe the best thing that our contributors have to offer is years and years of experience in the industry.  That being said, our experience doesn't always help when it co...
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5 Awesome Apps to Make Your Instagrams Pop

Tired of the same-old Instagram filters? Or maybe you have some extra time on your hands... or maybe, you use Instagram as your main photo editing tool. Whatever the case may be, the editing tools are getting b...
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The Fashion Blogger’s Quick Guide to Monetization

Now that you've figured out it's time to monetize your fashion blog, how do you do it? There's no "one" right way or the "best" way to monetize your blog, you'll just have to figure out what works for you a...
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Are You Selling Anything Yet?

Ebooks, digital courses, consulting, t-shirts oh my! On your path to turning blogging into a career that supports you (day job not included), developing a signature product is a super smart way to go. Why? ...