Naming your blog is the first and arguably most important step in establishing your site. It’s in the URL, it should play a role in your social media channels and it will be the first thing your visitors will lay their eyes on. Coming up with just the right title is crucial. Think about the major blogs you follow and how much the name helps you identify everything about it.
If I could do it all over again, if I had thought that I would keep it up for this long, I probably would have given my blog a different name. It’s long, hard to remember and can be sort of awkward to explain to people. It just jumped out at me while I was doodling away on a sketch pad and simultaneously watching Mean Girls. It’s weird, but it worked. Jennine says the name The Coveted just came to her as she was falling asleep.
If visions of perfect blog names aren’t dancing in your head like so many counting sheep, here are 10 quick tips to help you name your fashion blog!
1. Start with a big, blank sheet of paper.
- As with all creative brainstorming projects, I think the best place to start is with a clean slate. When I decided to start a blog, I got out an old sketch pad and turned it to a fresh page. Then I just started writing – using free association and any words that came into my head – from chic to shirts to shoes to cut on the bias. I mean everything. Think about what you like, what makes you happy, where you go, what you wear, what you eat and drink, where you shop, what you read – all of it! Draw illustrations if you want! It should feel like you’re basically vomiting all your passions and creativity onto the page. From all these little bits and pieces, you’ll see what ideas and phrases are important to you. The hope is that from the jumble of disconnected words, you’ll pull together a name that represents you and your style.
2. Read things, watch things, listen to things.
- I don’t know about you, but sometimes i forget about some of the things I love and wear and like to say, for no reason at all. Out of nowhere I’ll hear or read or see that thing again and be reminded of how much it means to me. Perhaps while you’re scribbling down words and madly thinking of things, flip through a magazine. Browse your bookshelf. Turn on the television! Blast your favorite songs! Having elements of style, of pop culture and of your life in your head will help trigger your brain to get creative!
3. Keep it short.
- My blog’s title is eight words long. It’s nearly too long for anyone to remember, and I can’t tell you the different ways people have tried to find it. You want your blog title to pop and to stick. I think keeping it between one and 5 words is probably best, but there’s no proven formula for this.
4. Make it memorable.
- There are any number of ways to make your blog name memorable, whether it’s as simple as your name (Vanessa Jackman, Lucy Laucht, Garance Dore) or something a little more quirky (Cheetah Is The New Black, Honestly… WTF, Go Fug Yourself).
5. Think beyond standard buzzwords.
- Chic. Style. Fashion. These are buzzwords everyone knows in the blog-o-sphere (and beyond, obviously). Can you use them? Of course. Are they getting a little tired? Ehhh… If you’re going to use an overused word make it count! Take a cue from Chicasaurus-Rex, and think outside the box. Rawr!
6. Consider your location.
- A great source of inspiration can be right outside your front door! Think about a favorite street name or a street that is well known in your city (a la Court & Hudson) or your bi-coastal flair (Atlantic-Pacific) or your region, state, town or country. Are there defining traits to where you are? There are so many different location-based inspiration sources! To name a few: streets, neighborhood nicknames, languages, state bird, parks, local fruits and vegetables, mountain ranges, river names… Okay maybe now I’m getting a little carried away, but you know what I mean!
7. Represent yourself well.
- Sometimes I think of my blog as my child. A child that I get to groom and train and bring up to be exactly what I want it to be. Your blog name should attempt to encapsulate the best traits of yourself and your style, to be passed down through the generations – or at least across the internets! Your blog title can be a very literal identifier (The Man Repeller; P.S. I Made This… ) or good descriptive words (Young, Married, Chic), just make sure you’re proud of it.
8. Make something up.
- Can’t find the right words? Make one up. This can be tricky, so test it on a few friends to make sure you can be understood. Great examples of made up words turned fantastic blog names include The Glamourai, Denimology, Corporette, and Fashionologie.
9. The blank & blank standby.
- This is a handy phrase-maker employed by innumerable blogs – but with the right words you don’t have to worry about sounding just like everyone else. Pick unique words, they can be adjectives or nouns, but they should both be one or the other [ie: Xylophones & Cats or Handsome & Hungry; not Xylophones & Hungry]. Using the free association sketch pad thing (tip #1) is a great start for coming up with a good blank & blank combination. My favorites of these include Stripes & Sequins, Cupcakes & Cashmere and Style & Pepper.
10. Say it out loud.
- You know that thing where it sounds great in your head, and then you say it out loud and it doesn’t seem quite right? Or it takes too long? Or you feel shy about it? This happened to me with trying to spit out “shut up, i love that shirt on you” every time someone asked me what my blog was called. First, I felt embarrassed by it somehow (even though I loved it) and second, it was just a mouthful! Practice saying your blog name. Does it fill you with pride and excitement? Can you be understood? I suggest giving your potential blog names a few verbal test-runs so you’re fully prepared to shout it from the rooftops when the time comes!