Top 10 Fashion Bloggers Who Nail Their Niche
By: Taylor Davies

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So what exactly quantifies “nailing your niche” by IFB standards? Well, this won’t be  your typical list of blogger who make bank and have insane amounts of traffic and followers, command $10,000 appearance fees, and have more designer duds than the Olsen twins. No, we have a different perspective over here, and place value on other qualities. We decided to compile a list of 10 bloggers who have successfully harnessed their talents and have emerged from the masses as stand-outs among their peers. To be sure, our niche-nailing bloggers do indeed have high traffic and large followings, some work with agencies, and many have worked with enviable brands, but those traits go hand in hand with their unique content, genuine perspective and inspiring style.

IFB’s Top 10 Fashion Bloggers Who Nail Their Niche:


Honestly… WTF

  • We have featured Erica and Lauren, the women behind Honestly… WTF before, and with good reason! Their blog has that certain je ne sais quoi – an addictive mix of travel, DIY projects, fashion and culture.

Atlantic – Pacific

  • We love Blair and her “a picture is worth 1,000 words” approach to her style blog, Atlantic-Pacific. Her colorful, chic and enviable looks speak for themselves, and she’s proved to be a valuable brand ambassador and seems to grow more popular by the minute.

Style Bubble

  • Susie Lau’s style blog has been around since way back in 2006, and a benchmark for bloggers everywhere for nearly as long. She mixes her personal style with well-written posts and editorial review in an original and totally personal way that we can’t get enough of.

Wendy’s Lookbook

  • Wendy Nguyen may be petite, but her style blog and Youtube channel are anything but. (We’re talking hugely popular.) On her main blog you can check out her daily outfits as illustrated through stunning photographs – but we’re even more obsessed with her awesome, accessible and totally fun (read: also extremely well produced) videos.

Nicolette Mason

  • Nicolette’s blog is really the ideal mix of high fashion, personal style, New York City life and fantastic photos. She’s been featured all over the place, contributes to Marie Claire, and her taste level is second to none.


  • This is not your typical fashion blog, or even a personal style blog – but it’s one we can’t help but include because it’s just so pitch-perfect. Aliza Licht, Senior VP of Global Communications for Donna Karan, has captivated and educated us with her smart, witty and personal approach to social media (@DKNY) as well as her stellar Tumblr blog.

How To Talk To Girls At Parties

  • This Tumblr blog serves as somewhat of an inspiration board for Lawrence Schlossman, one that has basically eclipsed his traditional menswear blog, Sartorially Inclined. He posts everything from collection picks to iconic celebrity looks to Kanye West and street style from all over the world. He sets the bar for up-and-coming menswear bloggers, and we love his taste level and sense of humor.

From Me To You

  • This blog came flying onto the radar seemingly out of nowhere, with a stand-out Tumblr format and a refreshing photography style that couldn’t be ignored. Jamie Beck has captivated an audience with her behind the scenes fashion access, travel and lifestyle pieces, collaborations with bloggers like The Glamourai and hypnotizing cinemagraphs.

Gary Pepper Vintage

  • Nicole’s blog makes our list because not only has she propelled herself to the top of her game in personal style blogging, but she’s also been able to parlay her popularity and taste into an online store and successful business.


  • When it comes to street style blogs, it seems like a new one crops up every 5 minutes. We love the photography of STREETFSN because it spans everything from fashion week to menswear, editors, bloggers, models and chic strangers, all with crystal clear and razor sharp images and interesting angles.

How do you like our list of power bloggers? Anyone you think we’re missing? We’d love to hear your thoughts in the comments!


 [Images credited to their respective blogs.]


  1. Thank you for listing these bloggers. Enjoy reading what they have to say. great picks!

  2. Miss C. says:

    Its always great for new bloggers to be able to have a look at the blogging ‘big guns’ to see the level of quality these guys produce. Thanks for the post!

  3. Great feature I loved looking through these!

  4. eyeballs says:

    Although many of these above are solid picks, one young woman went around the world to see what affect the internet had on future trends in fashion vs only shooting pics of the runway front row “influencers” .
    She documented the Radicant Project on her blog
    Because of her world view and streetshooting during her ongoing travels I find it to be way more fashion forward as this is where the “influencers” may go to get their tips.
    I live in France, so the evening news always includes fashion and not just war and politics.

  5. Key says:

    Love these picks! Some amazing stylish and visual blogs :-)

  6. Mads says:

    I think the future of a successful online presence is having a niche; a unique voice. I set up my blog last year because I love to read and write about fashion but there was no one in the UK doing it for your upwardly mobile black & mixed race woman.

    My traffic isn’t massive but using my blog as an online resume (a phrase I nicked from the IFB conference!) I’ve written for mainstream print fashion magazines and collaborated with brands like L’Oreal and Philip Kinglsey.

    In my opinion, it’s all about finding your niche and using it to your and your readers advantage.

  7. kimmiepooh says:

    This is a solid list. I love Atlantic-Pacific and I follow DKNY on Twitter; some of the others I plan on viewing more. Emily Schuman Cupcakes and Cashmere is another power blogger who I follow religiously and another newbie is Anna Hodge with Fash Boulevard – she does personal and celebrity fashion really, really well.

    Like @Mads, my traffic isn’t massive but I’ve started working with a brands and it will be used as a resume for when I begin pitching to magazines that I would like to work with. Over the last 18 months since my blog’s launched, I’ve learned what works, what doesn’t, and I’ve stayed true to my voice. I’m happy with that :)

  8. lola999 says:

    Nicolette Mason is great. In the beginning, it is indeed difficult to see the forest for the trees. One has to be patient, diligent and determined to plow through the jungle of one’s own multi-stranded thoughts.

  9. Adela says:

    I have to say there’s quite a few I don’t know yet on your list. Will of course check them out!
    My favourites are: The Glamourai, Sterling Style, Cupcakes and Cashmere and Fash boulevard.
    And of course DKNY but you included that one..

  10. Whitney says:

    I just recently found From Me To You. Her aesthetic, in my opinion, is laid back and classic. She seems to transcend trends with her personal style, and her cinemagraphs are refreshing to say the least.

    Another favorite, and heavy hitter in my book, is Park & Cube ( She’s the epitome of quality over quantity.

    Thank you for this list.


  11. Julie says:

    I love reading about the top 10 bloggers. Great choices. I recently came across a new blog that I think has potential. I like Rosie’s style and the little hearts she uses.

  12. Shannon says:

    This is a great list. I love, love, love Nicolette Mason. I’ve admired her for quite some time.

  13. Kelly says:

    Great list! I absolutely love Atlantic-Pacific!

  14. I think what is missing is what “niche” these blogs belong to? Don’t all 10 of these blogs appeal to the same exact (type of) person? I was really hoping to see 10 different niches in this article! (not one niche, 10 bloggers)

    • Amy says:

      So true! I would have loved/love to see more diversity (same is true for the Top 20 Fashion Bloggers on the Rise article that was just emailed to me). It’s always pretty much the same look, the same fashion sense and the same bloggers that are highlighted and praised. Waiting with baited breath to see something DIFFERENT for a change which will unfortunately probably never happen. Sad to see such narrow minds/short sighted vision of an industry that’s supposed to think outside the box.

    • Jenny says:

      J, the article was titled “10 Fashion Bloggers Who Nail Their Niche,” with their niche being of course, fashion blogging. I hope that makes sense. :) I checked out your blog and am confused about a few things. You say it’s not a personal style blog, but you select the clothes and they’re hanging in your closet. You want to promote affordable fashion, but you spend so much money on cheap and disposable clothes that look poorly made, wrinkle in odd places, and look like they will fall apart after a few washes. Why not use that same budget and invest in maybe 1 or 2 items that are well-made and will hang right on your body. Instead of encouraging readers to buy quick and cheap clothes, teach them how to invest in some quality pieces (i.e. silk, wool, cotton blends, rather than the polyester clothes I see all over you site) they’ll want to keep around forever.

  15. Bella Q says:

    Clothes Horse, Cali Vintage, Another Day to Dress UP, Keiko Lynn: have these been mentioned before? Because they nail their niche, inspired daily and pretty much have figured out how to make a living blogging and keep their integrity. Great list yo.

  16. Jamie says:

    Great list! I think it’s funny that I already followed 7/10 of these people lol. My old school friend just started a blog that has inspired me!
    She talks about looking great, but not spending a lot of money. Time to get my blog started…

  17. Just what I needed, I know most of them already, but a few new ones there, thanks!

  18. Hello——
    This is a great list. I love, love, love Nicolette Mason. I’ve admired her for quite some time.

  19. Thanks for the informative roundup. I will sure check them out to see what they’re like.

  20. Definite some inspiration for a starting blogger like me. :)

  21. Sit says:

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  22. Lina Rosvinge says:
    realy like your list…

    L rosvinge

  23. Sam says:

    Really, what IS the point of this? Bringing more fame to ALREADY famous bloggers? Wouldn’t it be more productive to introduce us to bloggers we DONT know? Stupid.

  24. Shelley says:

    Where are the over 40 bloggers? There are some amazing style blogs authored by fabulous women in their 40’s, 50’s and 60’s, including mine. Check out Vintage Vixon, Idiosyncratic Fashionistas, The Style Crone, Misfits Vintage, etc. You may not realize it, but there are a lot of women who want to be inspired by women who show them what’s possible as they age, and that over 40 does not mean being invisible.

  25. Great list–many of them are familiar (and inspirational), but there are a bunch of new names for me to check out.

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  27. Glenn Kennedy says:

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  29. Jenna says:

    What a great list. I find this great as can really get in and find some people to follow.

  30. irene says:

    I love Gary Pepper
    while I did not know many of these blogs!
    Thanks for sharing!

  31. Great blog post! I have learnt many things after reading this blog. It’s just amazing.

  32. stella says:

    Blair at atlantic pacific is fantastic. I’ve been following her since the start!

  33. Stacy says:

    I am keep reading this blog all the posts are wondering me. thanks author

  34. Stacy says:

    Great list–many of them are familiar (and inspirational), but there are a bunch of new names for me to check out.

  35. AEKK says:

    Great blog! Love them! Thanks for your posting! haa!

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  39. karina wild says:

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