By Emily VanderBeek, of Isn’t That Charming
Who needs written words? A picture speaks a thousand of them. Colors collide, events are shown and emotions are displayed all without speaking. Especially on networks like Instagram, the picture speaks for itself…right? Wrong.
In a digital world where images of high heels, coffee mugs and sunsets are prevalent, a caption can be the difference between an Instagram post that’s overlooked and one that’s “liked.” I call it “breaking through the clutter.” Not every photo is going to be awe striking. Sometimes even the perfect filter can’t give a ho-hum photo added life. It’s up to you to give it a unique spin.
Here are a few ways to use captions to your advantage. After all, your sunset photo really is better than Susie’s. Help people notice it.
Give New Meaning
The cool thing about imagery is that it leaves a lot open for interpretation. What may seem black and white to one person can be looked upon as arbitrary to another. Use this to your advantage. Put a unique spin on your photos by using a caption that makes a viewer look at your photo with a different lens than they would have before.
Jazz Up Dullness
While we all like to believe that every photo we snap is frame-worthy, the reality is that it’s often been done before. Mug on a comfy Sunday morning? Been there. Top-down view of your outfit? Done that. Give frequently-captured moments your own flare with a caption that plays up a fun side of the photo.
Who doesn’t like a little mental sharpness & inventiveness? Look for connections between your photo & a potential caption. Write toward that connection. Make it somewhat discrete so that when the viewer catches on it’s like they’ve solved a little puzzle between the two of you. It’s that “ah-ha” moment that often brings a smile or deeper thought for others – and for you.
Emphasize A Point
Sometimes a picture really can do all the talking on its own. However, a little explanation can still provide that extra “oomph”. Captions that emphasize a point in your photo help to provide clarity while also giving context to an already fabulous snapshot.
Do you put effort into your Instagram captions? Share your thoughts in the comments.
About The Author: Emily VanderBeek is a digital advertising professional living & playing in Chicago. She is the blogger behind Isn’t That Charming, a lifestyle blog focused on the fashions, DIY projects & inspirations that charm her socks off.