Advertising on Twitter: Put Your Tweets To Work
By: Amanda Boyce

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In the recent months, Twitter has begun rolling out Twitter Advertising to small business owners and online personalities, giving these users the opportunity to share content with a whole new audience. Before jumping right into their advertising program though, we wanted to make sure that you know the basic, “Who What Where Why and How” behind this program.

 

What is Twitter Advertising?

It’s basically sponsored Twitter activity. There are two different types of advertising, also known as Promoted Products, that you can do on Twitter.

 

1. Promoted Accounts: Gain followers who want to hear more from you and can spread the word to others. Twitter looks at your followers and promotes your account to users who have similar interests. If you are looking to grow your account’s following, this is your option. Major upside? You are only charged when someone follows your account.

2. Promoted Tweets: Get your best Tweets in front of more of the right people. A smart idea if you are pushing a particular product or promotion. Major upside? You are only charged when someone engages with your Promoted Tweet.

 

Who Should Advertise on Twitter?

A small business owner or fashion blogger who has compelling content, a strong point-of-view, a clear brand, and a product to promote (for Promoted Tweets). Without these elements, a Promoted Account and Promoted Tweet will just fall flat.

 

Why Should You Advertise on Twitter?

This isn’t traditional advertising, meaning you aren’t creating graphics for ads or drafting new Twitter content. You are simply promoting your best tweets or account to a new audience. With the right messaging and brand voice, you could gain a large amount of new followers and amplify your brand. Also, with geo-targeting options, you can localize your social media content and garner new fans in an area that is crucial to your blog/business’s success.

 

For a more detailed look at Twitter’s Advertising program, they have this quick video for you to view.

 

What do you think about Twitter advertising? Is it right for your blog and business?

 

Comments

  1. Avatar of
    Joy says:

    I think it’s awesome!

    @lartdustyle!

  2. Avatar of Nasreen
    Nasreen says:

    Wow okay I think i need to set up an account now for my blog asap, I have a personal one but I wouldn’t want to mix my meaningless, ranting jabber with my blog !

    Great post!

    http://lazyobsession.blogspot.ie/

  3. As a side note: You can also use your twitter to help promote the companies that advertise with you. I have a few Etsy sites and I make sure to tweet their products at least a few times a week. They usually retweet my tweet and now their followers can check out my blog. It is a win-win.

    Thanks doll,
    The Glamorous Housewife

  4. I guess it depends on what it costs. Seems like a good, less intrucive way of advertising. Especially for your audience. And it’s great that you only pay when people are actually interested.

  5. Ellie says:

    Wow I didn’t even know this existed. Definately worth a try. Twitter is a little dauting for me so maybe this could help!

  6. Sam Rivera says:

    I’ve been using Twitter for a while now. It’s been one of my primary Social Media methods for driving traffic. I’ve got close to 12K followers all through free strategies.

    As I get busier, I’m finding the need to leverage my time. I may need to start advertising. I’m @SamERivera :D

    Cheers!
    Sam :D
    SamRivera.com

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