Former SEO Manager for Shares Biggest Rookie Blogger Mistake


A crucial strategy for any fashion blogger looking to go pro is increasing how many people come visit your blog each month. Impressive stats appeal to advertisers. They also give you major negotiating power when it comes to brand partnerships, landing that book deal, agent or job offer that will catapult you to become the fashion media powerhouse that is your destiny.

An integral part of bringing in new and repeat visitors month-over-month is through a mix of content capitalizes that on what people are searching for right now, and content people always want to read. The best way to ensure that readers visit your “6 Ways to Style a Summer Scarf” post, and not someone else’s, is if that post shows up first in Search.

Still, Search Engine Optimization (SEO) often gets put on the back burner in favor of writing, posing and connecting with other bloggers. So, I turned to my old pal Erika Miller (who  just happens to be teaching a Skillshare class just for fashion blogggers about SEO). Erika is a Senior SEO Analyst for Adobe and before that she was the Senior SEO Manager for sites like and She knows a thing or two about the space. So I asked her:

What is the biggest rookie mistake fashion bloggers often make when it comes to SEO?

Here’s what she said:

“Tagging. Many fashion bloggers think it’s a good idea to add tags to their content, but they often are using way too many tags. The reason to limit your tags is because each tag gets it’s own URL, and if you have only used that tag a handful of times, that URL appears to Google as though that isn’t the site to go to for that topic. Also, when there are too many similar tags applied to one piece of content, the tag pages can appear as duplicates, which can negatively impacts your site.

Finally, it’s not in a bloggers’ best interest to have an overwhelming amount of tags on topics that are not regularly covered. For example, if you write about Kim Kardashian’s new hairstyle (say ombre with bangs), and you only cover Kim Kardashian once every 3 months, you should not tag the article “Kim Kardashian.” Instead you should tag it something you write about often, and that people are still searching for, like  “ombre hairstyles.”

Bloggers should develop a list of no more than 25 tags that are relevant to their niche and use those repeatedly.

Helpful, no? Watch this video from Erika to figure out the the best keywords for each season and review the SEO tag on IFB to learn more about how to make SEO your BFF. And. if you want to learn from the very best, take advantage of Erika’s class. She has heaps to share and is more than generous with her time and talent.

What questions do you have about SEO?


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70 Responses

  1. Simon

    This is a great tip for any bloggers not familiar SEO should definitely follow. Working in seo we usually just have all tag pages deindexed by google, to avoid any chances of duplicate results or the tag urls/pages taking preference over the actual posts (which gets more messy the more tags you have). So if you don’t keep a short tag list like suggested here or don’t want to clean up your giant pile of existing tags, i recommend removing your tag urls from google. if you use wordpress, seo plugins like Yoast (my favourite) it has an option to remove them from google. Then you can use tags purely for reader navigation and not for google. You can also try searching for you content in an private/incognito browser mode and see if your tag urls are beating the actual content or making a mess of your results

    And I’m sure she’s talking about the tags you see at the start or end of a post, like wordpress tags. and not meta-tags, which get confused with meta-descriptions. (incase some readers are wondering that).

    • Monique

      I second that- I’ve been using SEO by Yoast on wordpress, and for a newbie it’s very user friendly.

  2. andreea

    I recently found out how important SEO is and I am trying to change a few things on my blog so that I get the best out of this. I only recently started tagging and this article helps me better understand the process. Thanks.

  3. Kendall with Sex and the Suburb

    Although I’m not a strictly a fashion blogger but more of a lifestyle blogger I think it would be difficult to narrow my list of tags down to 25 since we cover a range of topics on our blog. That being said there are some great pieces of information to take away from this regardless of the niche you’re in. Thanks IFB for the fantastic info as always!

  4. Amanda

    Great advice! SEO is extremely important for those just starting out in the blogging world, like myself!

  5. Elizabeth

    Thanks for posting this. I knew to not over-tag, but didn’t know about keeping your tags at 25. Good info!

  6. Juliana

    I definitely agree with the tagging bit. I’ve seen a few blogs that attach a lot of tags to their posts and some that have less than five attached to each post and I didn’t know which was better. So now it’s good to know what’s good to do and what isn’t.

    – Juliana

  7. jinelle

    Just edited down my tags and changed some headlines. Thank you so much for sharing this information. Much appreciated.

  8. Barbara

    I’m afraid i’m a real rookie at SEO. can anyone shed a light on the difference betw tags and adding search descriptions? wld help…

    • Erika Miller

      Barbara tags are the tags you add to an individual blog post, which are seen on the article story page (as links to new URLS–> this is where we worry), where as descriptions are added to the blog pots as META data (not showing on the page when user is reading story)

      Tweet me with more questions @ELMConsulting

  9. Noemi

    This is a ver very useful post, thanks! I see posts by other bloggers which have many tags (even 20-25!) and I used to think that I should increase mine. Now I know it’s not the case…

  10. Profile photo of Nathalie F.
    Nathalie F.

    I had a manageable list of tags going on a few months ago… But I’ve noticed that it’s exploded recently! I have to do some house cleaning around that little issue. Thanks for reminding me, and for the awesome tips! :)

    ReplyReport user
  11. Serena

    Thank you for sharing such amazing advice. Only wish I could have gone to the talk. Can you tell your friend to come to London and share her wisdom.

  12. Profile photo of
    Anna Kinga Kiraly

    Very helpful article. I know SEO and tagging is important, but I didn’t know it’ll be a problem if someone use too much tags. Now I go to reduce the number of my tags, I’ll remove the useless ones. :)

  13. Trisha of @patriciastreete

    This is a good point. My blogging mentor pointed this out to me about 6 months ago. I went through and cleaned up the posts. I also went through and redid my categories. It took a long time to retag old post, but it helped organize my content. My blog is only a year old, I am still shaping it’s identity.

  14. Monique

    Thanks for this! I’m new to the world of SEO and hadn’t done too much tagging because I didn’t know quite how they are used by search engines. Thanks for clearing things up!

  15. Hallie @ corals + cognacs

    How should Categories and Tags function separately? I keep my Categories high-level (Outfits, Events, Lifestyle, etc) and use my “tags” to include all the brands that I’m wearing/feature in my post… Do you have a POV or suggested best practice for this?

    Thanks for another helpful SEO read, IFB. :-)

  16. Profile photo of Nasreen

    This post is REally helpful. Before, I used to add loads of tags, trying to cover every basis but it really is useless and when users see that on your site, it looks very desperate!

    ReplyReport user
  17. Profile photo of Jennifer

    So helpful! I’ve never even considered that too many tags meant a negative impact on my blog. Thank you for the article!

    Jennifer x

    ReplyReport user
  18. Melanie

    I have very few tags on my blog and instead rely on keywords placed within my text to get traffic from search engines. For example, when I’m wearing something, I tag it by its exact name so that I can get hits from people searching for it. Instead of ‘American Apparel Crop Top,’ I use, ‘American Apparel Cotton Spandex Jersey Crop Tee’ or whatever its called. I always check the exact product name before posting.

    For anyone with a subscription, they have wonderful tutorials on SEO!

  19. Arpit Agarwal

    Yes tagging is really a major aspect in terms of SEO. It tells that what exactly your post all about.

    Very nice post by the website owner. I am looking for more post further.


  20. nancy

    yeah its true.. nice article for seo beginners. I am also new to SEO. But i have read an article on this matter, here it really helps me.

    • nancy

      yeah its true.. nice article for seo beginners. I am also new to SEO. But i have read an article on this matter, it really helps me.

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  22. Ataur Rahman

    This is a really nice and helpful post thanks for the create content. I will follow all the steps on my blog to improve my traffic. This post is the very useful for all bloggers.


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