A crucial strategy for any fashion blogger looking to go pro is increasing how many people come visit your blog each month. Impressive stats appeal to advertisers. They also give you major negotiating power when it comes to brand partnerships, landing that book deal, agent or job offer that will catapult you to become the fashion media powerhouse that is your destiny.
An integral part of bringing in new and repeat visitors month-over-month is through a mix of content capitalizes that on what people are searching for right now, and content people always want to read. The best way to ensure that readers visit your “6 Ways to Style a Summer Scarf” post, and not someone else's, is if that post shows up first in Search.
Still, Search Engine Optimization (SEO) often gets put on the back burner in favor of writing, posing and connecting with other bloggers. So, I turned to my old pal Erika Miller (who just happens to be teaching a Skillshare class just for fashion blogggers about SEO). Erika is a Senior SEO Analyst for Adobe and before that she was the Senior SEO Manager for sites like Elle.com and ElleDecor.com. She knows a thing or two about the space. So I asked her:
What is the biggest rookie mistake fashion bloggers often make when it comes to SEO?
Here's what she said:
“Tagging. Many fashion bloggers think it's a good idea to add tags to their content, but they often are using way too many tags. The reason to limit your tags is because each tag gets it's own URL, and if you have only used that tag a handful of times, that URL appears to Google as though that isn't the site to go to for that topic. Also, when there are too many similar tags applied to one piece of content, the tag pages can appear as duplicates, which can negatively impacts your site.
Finally, it's not in a bloggers' best interest to have an overwhelming amount of tags on topics that are not regularly covered. For example, if you write about Kim Kardashian’s new hairstyle (say ombre with bangs), and you only cover Kim Kardashian once every 3 months, you should not tag the article “Kim Kardashian.” Instead you should tag it something you write about often, and that people are still searching for, like “ombre hairstyles.”
Bloggers should develop a list of no more than 25 tags that are relevant to their niche and use those repeatedly.
Helpful, no? Watch this video from Erika to figure out the the best keywords for each season and review the SEO course on IFB to learn more about how to make SEO your BFF. And. if you want to learn from the very best, take advantage of Erika's class. She has heaps to share and is more than generous with her time and talent.
What questions do you have about SEO?