“How can I get more followers?” Whether you are just starting out on Twitter, or have been on it for a few years like I have, that's a common question people have. With over 200 million active monthly users, surely you can get a bigger piece of that Twitter pie, right? I don't consider myself a “Twitter guru” by any means, but it's my personal favorite social media site to network with other bloggers, stay updated on news and current events, and find new & interesting people to draw inspiration from. I've made tweeting a consistent, daily part of my life and have grown my own follower count steadily but surely over the last few years. I've picked up a few tricks of the trade and hope you can use these to grow your own Twitter following in an authentic, genuine way:
Make your Twitter presence known.
Can your readers see links to Twitter and your other social media profiles on your blog? If people enjoy reading your blog, most likely they'll enjoy a peek into your life through your tweets as well. Brands also look for your social media presence when they are looking to work with you. Make it easy for them to find you! Preferably, links to your social media profiles should be visible on your blog's homepage (either above the fold somewhere along the top or sidebar) and on your contact page. If you've got an email newsletter, make sure there are links to your social media profiles there too.
Keep your bio current.
You have 160 characters to tell people who you are, and your Twitter bio is the first thing people look at to determine if they want to follow you. I recommended you include what you do (or at least the field you work in) and what kind of a blogger you are. If you can fit a couple of personal hobbies or other interests in there too, do it! And always include a recent photo and link to your blog.
Tweet to 3 new people every day.
This was a daily challenge I gave myself when I first got started using Twitter, and it's still a great practice today. How do you find those people, you ask? Well…
Follow interesting people.
The best thing about Twitter is that you can tweet with people you normally would never have the chance to talk to face-to-face. You can start by following your favorite bloggers and fashion brands, then expand beyond that to active tweeters in your city, and even further by finding people who have similar interests. How do you do that? You can…
Though the use of hashtags may sometimes have more to do with humor and sarcasm than resource, they were built to be useful search tools for you. Use Twitter's search and hashtag functionality and plug in your interests to find people to talk to. Include hashtags in your tweets so that people can find you, too. For example: “Loving the new Mara Hoffman lookbook! #fashion #swimwear” or “I'm heading to #IFBcon! Will I see you there?”
Answer questions, share links to or retweet useful articles or resources, or chime in with an idea. People look to Twitter for advice – be that helpful friend!
Compliments will always go a long way. Did you enjoy a fellow blogger's last post? Tweet at them & tell 'em that! Or better yet, share that post with a link to it in a tweet, and mention them in it.
Trick of the trade: The @.
Fun fact: if you reply directly to someone, only people following you and the other person will see that tweet. If you include a period before their username at the beginning of the tweet, all of your followers will see it. Use this trick wisely. Sometimes you want to mention a brand's name at the beginning of a tweet but want it to go out to all of your followers, i.e. “.@MaraHoffman's new lookbook is insane!”
Participate in tweet chats.
Live tweet chats happen every day for almost any topic you can think of: marketing, travel, food, wine, art and yes, blogging. Find those, and participate in the conversations. #BlogTrends is a popular weekly chat on blogging, and #StyleChat discusses trends and style tips. Gnosis Arts has a list of other regular tweet chats, and a quick Google search of your favorite hobbies + “tweet chat” should yield even more options.
Use your blog posts!
Did you mention a few brands in your last outfit post? Find them on Twitter and make sure you mention them in a tweet promoting that post, or tweet them directly with a link to it. Also, include tweets as a way to enter giveaways. When people see others tweeting about you, they'll be curious to see what you and your giveaway are about too.
This is just the tip of the iceberg. Do you have any useful tips for increasing your Twitter following?