It might seem obvious what your blog is about. It's a fashion blog, right? It's about fashion. It's about your personal style. Or maybe it's about cooking or being a parent. Obvious. Duh.
However. If that's where you stop in your analysis, it may not be enough to take your blog to the next level. We've talked about developing a personal style, and that's an important step. But there's lots more you can do to give your blog a unique and hopefully magnetic personality.
I spoke to branding consultant Natalie Goel (who also blogs at Like Fresh Laundry), who helps brands “clarify their essence” and use that to guide their actions. I asked her to come up with some guidelines for bloggers to do the same, and she was kind enough to share the following:
1. Assess your goals, strengths and areas for improvement. Consider feedback you've gotten and check out how other bloggers are positing themselves to get a sense of how you can differentiate.
2. Figure out what you want to stand for. That might seem daunting, so start by asking yourself a few questions: What benefits do you provide? How do you make people feel? What is your blog's personality?
3. Boil down what you're about into just one attribute or phrase. Use this thought to guide everything you do. It's the experience you create. Remember, you can't be everything to everyone!
Do you have any of your own tips for boiling down the essence of your blog? Please share in the comments!
[Image credit: Shutterstock.com]