While some of us are excellent at generating blog names, for many aspiring bloggers it's easy to get stuck when thinking up a new name.
Throughout the past few years, plenty of people have reached out to us for help, when it comes to thinking up a stellar blog name. Crisis alert! You want to start a fashion blog but have no clue what to name it?
Here at IFB, we've given this topic a lot of thought. Below, you will find some of the best tips for coming up with an amazing name for your new blog.
In this article:
- What To Think About BEFORE Deciding on Your Blog's Name
- How To Seek Out Inspiration And Come Up With A Stellar Blog Name
- The “Do's” And “Don'ts” Of Naming Your Blog
- The Blog Name Generator Formula: 5 Easy Ways To Name Your Blog
- 1. Pick your favorite fashion-related item and a dessert-type food, place both together. For example…
- 2. Throw a shout out to where you live.
- 3. Add -ista to the end of a word often used in the fashion industry.
- 4. Give yourself a quirky nickname. Go ahead, give it to yourself. Isn't that how cool nicknames really start?
- 5. Use the word “Fashion” and then pick another random word.
- Tools and Resources
What To Think About BEFORE Deciding on Your Blog's Name
Naming your blog is the first and, arguably, the most important step in establishing your site. It's in the domain name, it should play a role in your social media channels (i.e. you Instagram handle should be the same name as your blog's domain name) and it will be the first thing your visitors will lay their eyes on. Coming up with just the right title is crucial. Think about the major blogs you follow and how much the name helps you identify everything about it.
It might seem obvious, what your soon-to-be blog is about. It's a fashion blog, right? It's about fashion. It's about your personal style. Or maybe it's about cooking or being a parent. I mean, it's obvious. So… you should just include those words within your new blog's name and be done with it, right?
If this is where you stop your analysis when it comes to considering your new blog's name and branding, it may not be enough to take it to the next level. Developing a personal style when it comes to your new blog is an important step. But there is a lot more you can do to give your blog a unique and, hopefully, magnetic personality – and that's with coming with a stellar name.
Throughout the years, we've spoken to a number of branding consultants who have helped companies “clarify their essence”, in order to proactively guide their actions and branding intentions.
We've come up with a few guidelines for bloggers to do the same. Here are three things all bloggers should consider before they name their blog…
Assess Your Goals, Strengths, And Areas For Improvement
This might be hard, considering many niche markets are quite saturated, but sit down and think about where your strengths lie. Maybe you're great at taking flatlay photos for Instagram, or maybe you love journaling in your free time. Maybe you're trying to get back in shape, or pick up a new hobby.
Try incorporating these passions into your blog – and your blog's name. Then, do some market research and check out how other bloggers are positioning themselves, to obtain an idea of how you can stand out from “the crowd”.
If you can incorporate your passions, strengths, and talents into your blog's topic of interest, you're off to a good start.
Figure Out What You (And Your Blog) Stand For
That might seem daunting, so start by asking yourself a few questions: What benefits does your new blog provide to its soon-to-be readers? How do you want your audience to feel when they browse through your blog posts? What is your blog's personality? What are your blogging ethics and values?
There's a reason why some bloggers use words like “honest” and “truth” in their blog names. It reflects a key value they have as a blogger. Think long and hard about what your blog will stands for, before selecting a blog name.
Boil It Down To One Attribute, Adjective Or Phrase
Think mission statement.
Use this one thought as a guide, when going through your different blog name options. You can't be everything to everyone, but you can have a clear idea of your new blog's ethos and reflect it within its name.
At the end of the day, it's important you understand what you want to accomplish with your blog and what you stand for before naming your new blog.
How To Seek Out Inspiration And Come Up With A Stellar Blog Name
If visions of perfect blog names aren't dancing around in your head, here are three key tips to helping you generate an original blog name.
Brainstorm By Writing Your Ideas Down
Brainstorming on a blank piece of paper is a great place to begin. Start by writing everything down. Use free association and add any words that came into your head. Think about what you like, what makes you happy, where you go, what you wear, what you eat and drink, where you shop, what you read – all of it! Draw illustrations if you want!
It should feel like you're basically vomiting all your passions and creativity onto the page. Sounds gross, but it's the best advice we can give, when it comes to generating a new blog name and blog ideas.
From all these little bits and pieces, you'll see what ideas and phrases are important to you. The hope is that from the jumble of disconnected words, you'll pull together a name that represents you and your style.
Think Beyond The Standard Buzzwords
Chic. Style. Fashion. These are buzzwords everyone knows in the fashion blog-o-sphere (and beyond, obviously).
Can you use them? Of course. Are they getting a little tired? Probably.
If you're going to use words that plenty of other blogs have used before you, get creative with them.
Alliteration is always preferred when naming a blog, so try creating a blog name with words that start with the same alphabetic letter (ex. Damsel in Dior)
Don't Forget About Your Blog's Branding
Your blog's name should attempt to encompass the best traits of yourself, your style and your blog. Your blog title can be a very literal identifier (ex. The Man Repeller, P.S. I Made This… ) or good a few good descriptive words strung together (ex. Pretty Little Shoppers).
Readers that come across your blog (or your blog's name on your business card or in Google) should understand immediately what your blog is about and what kind of content they should expect to see when visiting your site.
And it's completely fine to make your blog's name memorable, by making it quirky – but make sure to always keep your brand strategy in the back of your mind, when generating a new blog's name.
Spend a Day Seeking Out Inspiration
Devote a period of time (An afternoon? A day? A week?) to seeking out inspiration for your new blog – and its name.
You don't have to go on an expensive, inspiration trip to an exotic destination. Just devote a period of time to check out creative events, sources and aspects within your reach (your local library and bookstores are great places to start).
You don't even need to leave your house. Flip through an old magazine. Browse your bookshelf. Blast your favorite songs. Simply having elements of style, pop culture and art in your brain will help get the creative juices flowing!
Get Feedback From Your Family and Friends (And Other Bloggers!)
Telling your family and friends that you're considering starting a blog can be a bit nerve-racking. But it's always a good idea to get a second opinion on blog name ideas. Sometimes, when starting out with new projects, it's easy to get fixated on details that aren't important. Running ideas by someone else is always a good idea to gain perspective on things.
For example, if you're keen to call your new accessories blog “Baubles and Blush” – but you never wear makeup – your friend might be able to tell you you've overlooked a small detail in the naming process.
If you're too nervous to tell your family or friends, consider reaching out to other bloggers with smaller followings or micro-influencers. They're more likely to respond to a well-worded email than someone who is “Internet famous”, and may even share a few tips with you.
The “Do's” And “Don'ts” Of Naming Your Blog
There's a lot that goes into generating a blog's name. You'll need to consider things like the availability of a domain name, your target niche market, branding strategy and much more. Do you plan on eventually selling courses or publishing an e-book? Are you trying to brand yourself as an influencer or expert within your industry? Is your blog an extension of your existing business?
Use this tool to see if the domain you want is available right now!
Unfortunately, there is such a thing as a bad blog name – but a great blog name can do wonders for you, your blog and your business.
So what's a good blog name and what's a bad blog name?
A good blog name probably doesn't include cuss words or crude language. A bad blog name conjures unpleasant images in your head. A good blog name is one you're proud to say out loud. (To anyone.) A good blog name is made better when it can easily be translated into a social media handle, which has a lot to do with length and word choice.
Keep It Short
You want your blog title to pop and stick in someone's mind. Therefore, keep it short and sweet – and punchy.
Your new blog's name shouldn't be so long that people forget it or have problems finding it in search engines. Keeping it between one and five words is probably best, but there's no proven formula.
The bottom line is it shouldn't be hard to remember, say or spell.
Make It SEO Friendly
Never underestimate how many people could potentially find your blog from Google. Just take it from fashion blogger and former IFB editor Kristen Philipkoski from Eat, Sleep, Denim.
“In August 2013, I had a feature in Nylon Magazine for Eat, Sleep, Denim. Do you know how the journalist found my blog? By Googling ‘Denim Blog.' If you have keywords in your blog name, it makes it easier for people searching your niche to find you. It's probably the easiest way to build a following.”
Therefore, it's worthwhile to do some keyword research, before deciding on a blog name.
Take Your Location Into Consideration
A great source of inspiration can be right outside your front door! Taking in your region, state, town or country into consideration when nailing down a new blog name is a great idea (ex. The Londonista, New York Fashion Hunter).
This is especially smart as it can help you out SEO-wise and tells your audience exactly where you are located geographically. It also helps PR companies and brands find you (and your blog) easily, when they search for local influencers within their region on Google.
Unless it massively clashes with your blog's branding or is making it too lenght-y, you should try to incorporate your location into your blog's name.
Say It Out Loud
You know that thing where it sounds great in your head, and then you say it out loud and it doesn't seem quite right? Or it takes too long? Or you feel shy about it? Yea, make sure this isn't the case with the new blog name you're considering.
This happened to one blogger years ago. Every time someone asked her what her blog was called she felt silly repeating such a long sentence (even though she loved it). It was a complete mouthful of worlds.
So, before you commit to a blog name say it out loud to yourself. Does it fill you with pride and excitement? Can you be understood? Give your potential blog names a few verbal test-runs, so you're fully prepared to shout it from the rooftops when the time comes.
Generally Speaking, A Good Blog Name…
- Is memorable and sticks in someone's head
- Accurately represents who you are
- Has an SEO-friendly keyword
- Is unique and creative
- Is short and sweet
Go With Anything Other Than .com
If your blog is in English and you want to hit the international audience (not so important if you have more the local markets in mind) go with .com.
The only exception is if you have your heart set on a blog name, but the domain is already taken by someone else. But that being said, if you're considering developing your blog's brand down the line, not owning your .com domain could be a pain.
Use this tool to see if the domain you want is available right now!
“I went with .net and another blogger took .com,” Philipkoski said. “I ended up with a headache and a lawsuit. It's ok, I won, but still… it's not a cool experience to go through.”
Use Dashes and Underscores In Your Domain Name
Dashes and underscores within your blog's domain name could cause confusion with your audience.
When you tell people about your blog, you don't want to remind them that you have a dash in-between two words in the url. It makes your domain less memorial and potentially confusing to some readers.
Make life easy for yourself (and your readers) and be sure your blog name matches your URL, with no dashes or underscores.
Swear Or Use Inappropriate Language
Yes, using the shock factor can be a great way to grab your audience's attention – but it can also put a damper in your future plans as a professional blogger
You might not care when you start out, but if you ever want to monetize your blog and land potential brand deals, a name that contains profanity won't fly with most mainstream companies (i.e. the companies that actually want to collaborate with bloggers and have the money to pay for sponsorships)
Always think of your long term strategy and avoid anything that could be viewed as offensive by others.
Pick A Name Without A Plan-Of-Action
There are a lot of great blog name ideas out there, but if they don't make sense to your blog's brand there's no point in considering them.
At the end of the day, your new blog's name is an extension of its branding – so it's important to get it right!
Generally Speaking, A Bad Blog Name…
- Discredits your talent
- Could confuse people or confuse your blog with another blog
- Might misrepresent your brand
- Allows people to judge you before they know your content
- Could prevent you from working with brands and PR agencies, and landing sponsored deals
The Blog Name Generator Formula: 5 Easy Ways To Name Your Blog
And with so many blogs out there, you might already feel a little discouraged when it comes to naming your blog. How on earth can bloggers keep thinking up new blog names? Not to mention finding names that aren't already taken on the web or social media?
The good news is you don't have to go into full on panic mode, if you want to start a fashion blog but have no clue what to name it.
Still stuck for a blog name? Don't worry. We've got a fun exercise you can do, to get started with brainstorming blog name ideas (and get the creative juices flowing!) We've categorized and made up extensive examples of fashion blog names that could, hypothetically, exist.
Before we get started, you must always remember, alliteration is always preferred when naming a blog. Please — never, ever, forget this. Because there is such a thing as coming up with a bad blog name. You can make a mistake when naming your blog, and you don't want to do that.
Give our Blog Name Generator a try and let us know your favourites in the comments below.
- Sugar Plums and Saddle Shoes
- Cheesecake and Charm Bracelets
- Animal Crackers and Couture
- Peplums and Pineapples
- Manicures and Extra Frosting… Please
- Braids and Brownies
- Models and Macaroons
- Lipstick and Lemon Drops
- Celine Bags and Sour Skittles
- Kate Moss and Candy
- Polka Dots and Popcorn
- DIOR AND DUNKAROOS!!!!
2. Throw a shout out to where you live.
- Bushwick Babes
- Parisian Popsicles
- Western Motion
- Finding Frocks in Fargo
- Blue in Dubai
- Kansas, I Love You
- T-Shirts in Tennessee
- Hamptons Hippies
- Sassy Seattle
- A-line in Alabama
- Lace in Louisiana
- English Rose Garden Forrest Flowers
- Hippies Head Home
- Chic Le Chinatown
3. Add -ista to the end of a word often used in the fashion industry.
- Anna Dello Russo-ista
- Jet Settista
- Audrey Hepburnista
- Pin Stripeista
4. Give yourself a quirky nickname. Go ahead, give it to yourself. Isn't that how cool nicknames really start?
- The Crispy Lipstick
- Pristine Polly
- Jackie O.'s Twin
- The Aristo-chic
- The Couture Creature
- Boss Betty Blogger
- Iced Coffee Cowgirl
- The Plaid Princess
- The Roaming Feral Cat
5. Use the word “Fashion” and then pick another random word.
- Fashion Vitamins
- Fashion Pancakes
- Fashion Frosting
- Fashion Giraffe
- Fashion Crisco
- Fashion Ninja Turtles
- Fashion Sushi
- Fashion Delicious
- Fashion Rainbowz
- Fashion Folk Tales
(This one also works with words like ‘Chic', ‘Style', and ‘Couture')
Alright, alright… I get that some of these names are totally ridiculous, but the point of this article is to wake up and be creative! Your fashion blog name doesn't have to be too complicated, and you shouldn't be a blogger cliche or a copycat. Come up with your own title that portrays YOU.
Tools and Resources
WORDOID – just type in the keyword you want to use, how many characters in the URL you're willing to go up to, click a button, and voila! You have combinations upon combinations of possible URLs you can take using your keyword.
LEANDOMAINSEARCH – type in some words, and the tool will automatically pull back some domains that are available for registration.
PANABEE – another domain name generator. Type in your keywords and receive different variations.
At the end of the day, your blog's name is not something to take lightly.
Naming your blog is the first and arguably most important step in establishing your site. It's in the URL, it should play a role in your social media channels and it will be the first thing your visitors will lay their eyes on.
Coming up with just the right blog title is crucial. Think about the major blogs you follow and how much the name helps you identify everything about it.
As you can see, a variety of aspects need to be taken into consideration before you commit to a name. We hope you found our blog name generating tips helpful!