By: Mignon A. Gould of The Chic Spy
So, you’ve decided you want to launch your very own blog or revamp your current style blog. Others in the blogosphere have inspired you, but you can’t decide which type of blog is for you. You can post images of yourself in different looks or you can share the who, what, where of fashion and trends. Maybe you want to use words rather than relying solely on pictures to express your passion for fashion. Unlike a style blog, where there is a bit more flexibility in what you post since you are sharing images of your personal style, an editorial blog needs to be more targeted. Will you write about the newest fashions to hit the runway or the latest red carpet sightings of celebrities wearing designer confections? The options are limitless, but it is important to stay true to the theme of your blog and maintain a consistent voice. Here are few tips to help you write an editorial blog:
Imagine Audrey Hepburn Writing A Goth Blog
The best advice I ever received when I launched my style and entertainment blogzine was to develop a distinctive voice that would engage readers, while staying true to my personality. Creating content you are passionate and knowledgeable about, will result in engaging blog posts that eventually grow your site traffic. If you create a blog based on what you believe to be popular at the moment rather than what interests you, your readers will sense the in-authenticity. Imagine Audrey Hepburn, with her classic styling and poised demeanor blogging about the world of a Goth girl. The real Audrey would soon surface; maybe a posting about the many ways to sport pearl piercings would be the giveaway.
Skaters Don’t Want to Read About the Latest In Preppy Fashion and Vice Versa
It’s important to know your readership. Understanding your audience and what appeals to them, will ensure you create content that engages and keeps them returning to your site. If your readers are tuning in because they love your ramblings about fashions that fit a skater lifestyle, they will be quite confused when you post about five ways to wear a crested blazer. This may sound like common sense, but I have quite often spotted obscure content on blogs, in some cases featuring products from a sponsor. Much as you may want to please a sponsor with a write up of their product, never sell out your blog.
Envision Vogue Magazine Without Pictures
Just because you opted to start an editorial blog doesn’t mean you should skimp on the images. Photos, illustrations and graphics are very enticing to readers. Just make sure they are relevant. The array of colors in a box of Ladurée macarons makes for a pretty visual, however, that doesn’t necessarily mean you should select that image to illustrate the vibrant colors you spotted on the runway. The exception is if your blog theme melds two diverging topics such as food and fashion, or you are musing about Lanvin’s latest collaboration with the French patisserie. Remember, your images may show up as thumbnails in feeds and should be in sync with the post title and excerpt.
Your Blog Is Not the Next Great American Novel
Avoid being too wordy. According to an informal study based on Site Meter stats, the average reader spends 96 seconds reading the average blog. This means you have about a minute and a half to capture your reader’s attention. Although you want to be brief, it’s also important to be clear and concise. The best solution I found for keeping a post brief and clear is to edit, edit, and when finished, do a final edit. You will be surprised how engaging a tightened piece of copy will be. Unless you are posting a special editorial feature that needs to be lengthy (this is okay occasionally), keep post length between 150-300 words.
As bloggers, we are reshaping the way media is viewed and used. Frankly, it’s a great time to be a blogger and the options are plentiful. Whether you want to share your fashion findings with family and friends or deliver your to-die-for style interpretations to the masses, be true to yourself and your blog. It will be incredibly rewarding.