Analyzing your blog is an important aspect of blogging as it can help you determine who your target audience is and which kind of content is proving most popular.
There are many sites out there in the vastness of the internet that can assist you with analyzing your blog traffic but in this article I’m going to concentrate on 5 particular ones – these are Alexa, Mouseflow, Quantcast, Technorati and Page Rank.
Alexa is one of the most well known and highly regarded website analysis tools. It collects a variety of data by crawling the internet and collating information from the millions of internet users who have the Alexa toolbar installed. It’s an excellent tool for bloggers as it not only ranks your site according to estimated traffic stats but it also provides lots of other data on your blog including demographic, number of sites that link to your blog who have the toolbar installed, average page views per user, bounce rate and time spent on your site. Just bear in mind that its not 100% accurate as not every net user has the toolbar installed. You can improve your ranking by installing the toolbar on your PC and the widget on your blog. A lot of advertisers take this ranking into account when deciding who to advertise with.
Mouseflow is another highly useful tool that I've only recently discovered thanks to a fellow IFB member. Its very impressive. It offers real time in-depth statistics. It differs from other stat analysis tools as it allows you to play back a recording of each visit seeing every mouse movement, click and key stroke made and with a premium account you can even access a live stream of visits. The negative is that the free account only includes credits equivalent to 100 recordings a month. This amount is very low and for a lot of blogs it wouldn’t even cover 1 day of visitors. You can upgrade for approximately $15 per month to gain access to information on 1000 visitors but even that is a low amount for some bloggers.
Quantcast is a service that collates data and helps you to understand what your audience is. They collect the information in much the same way as Google – via a tracking code that you add to the html of your blog. It can tell you a lot of information on your visitors including the frequency of visits, the amount percentage of local visitors in relation to your global audience and whether the visitor viewed your site from home or from work. The data collected on traffic is very accurate as is its audience insights.
Page Rank is a system Google uses to rank the influence and importance of a webpage. The rankings run from 0 to 10 with ) being least important and 10 being most important. The higher your site ranks the earlier you appear in search results. The ranking is determined by the number of sites linking to your blog and the page rank of these sites. Many sites offer a page rank checker but one of the most widely used and reliable ones is PR checker (prchecker.info).
Technorati is a brilliant resource for bloggers not only for its analysis tool but also to see what kind of posts and blogs are popular.
Its analysis system is called an authority rating. It measures a sites influence in the blogging world. Its worked out via inbound links, categories and traffic data over a set amount of time. Links on blogrolls don’t count as inbound links on Technorati. The ratings rag from 0-1000 with 0 being no authority and 1000 meaning it has a very high authority. There can be more than one authority value for a blog as there is the overall Technorati value and the authority value of each category your blog is placed in (i.e. fashion, living etc.). Rankings are also given in much the same manner as Alexa with 1 being the highest ranking.
These are just a few of the available analysis tools that I've found useful let me know if you know of any others!