Ever get tired of the same-old, same-old posts? “Here's what I'm wearing today!” or “Look, this collection launched!” Yeah, I like those posts too, but I also like a little variety in my fashion blog consumption. Stepping out and creating different kinds of content is a great way to test your audience to see what they might be missing from your blog. Maybe they want more meat (text) or something to chew on (thought-provoking content), or maybe it's YOU who needs to change things up to give yourself perspective. Whatever it is, there are certain kinds of posts that shake things up no matter your niche. After all, who couldn't use a bit of shaking every now and then?
Right or wrong, people tend to give into a “mob mentality.” Say, something controversial happens in your niche, and everyone jumps the gun to say why this event is right or wrong. For example, take something like:
“Fashion Bloggers Make Too Much Money”
Everyone in blogging says:
“NO WAY! WE DON'T MAKE ENOUGH MONEY!”
In all caps, at the top of their voice. Write a post playing the devil's advocate…
“Actually… Bloggers DO make too much money for what they do.”
And support this with facts or observations you have made. You could even play a “safe” devil's advocate, and agree with everyone else, but sympathize with the other side:
“I don't think bloggers make too much money, but here's why people think they do…”
Playing the devil's advocate is a great way to get a view point that isn't like everyone else out there. It's also a good way to write an opinion piece without getting preachy, or seeming like you're jumping on the bandwagon just because.
No matter what your niche is, there are PLENTY of myths. Your niche could be “Super-Hero Style” and you can write about myths about cosplay. Personal style bloggers are all in debt, fashion news bloggers have no experience in real journalism, all popular bloggers look like X or Y. Whatever it is floating around your circle that has more myth than fact, bust it. Share the truth with your readers, it'll give them something to think about!
Everyone has bad habits. Everyone! Commiserate with your readers, share a personal battle you have, share how you broke your bad habit, whatever makes fantastic material for thought provoking posts. Relate it to your niche, and wella! You have something extra exciting!
One of the first outrageous claims in fashion blogging that really stuck with me over the years was Susie Bubble saying on the eve of 2007… “We will all be famous one day.” Such has come true to a certain extent. Did she have evidence at the time? Fashion blogs weren't hot back then. Did she know for a FACT that it would happen? No. But it was something that she felt based on her observations and experience. Do you have a feeling that something ominous is going to happen in your niche? Is there a big trend that will happen that no one is talking about? Make that claim! And support why you think so in a post. Who knows, seven years from now, people will be talking about that time YOU predicted correctly!
My dad likes to tell me, “Just because you're paranoid, doesn't mean they're not after you.” Haha, good dad! He has a twisted sense of humor. Anyway, what kind of conspiracy theories exist in fashion? Loads! Who are the top 10 people deciding what we are going to wear every year? Why do certain designers make it to the top when clearly other talented designers do not? Is there something at work here? Do you own detective work and share your conspiracy theory, who knows you can open a crazy discussion of speculation with your readers!
What kinds of posts are YOU itching to see more of?