Ebooks, digital courses, consulting, t-shirts oh my! On your path to turning blogging into a career that supports you (day job not included), developing a signature product is a super smart way to go. Why? With your own products, you are no longer at the mercy of advertisers and brand partnerships. Instead, you build your own income through your own expertise and the credibility you hold among the community of readers you have built.
With your own products, you are no longer at the mercy of advertisers and brand partnerships.
Each of us has specialized knowledge and our own unique way of communicating, whether we know how to quickly shop a thrift store for the best steals, how to dress for an apple frame, or how to grow an Instagram following. And, you are likely already sharing much of this knowledge for free with your readers. By packaging your particular smarts into a product your audience pays for – you have an instant revenue stream. Also, learning how to brand, sell and manage an inventory of products teaches you sales, marketing and management skills. Plus, there is nothing quite like the assurance that you are able to create income for yourself through your blog, or the thrill of waking up to PayPal notifications on your phone.
So…What can a blogger sell?
On PR Couture I offer 2 books, fashion media lists, a set of templates, a 3-part branding course, a workshop and variety of consulting options. All of these additions have helped me bring in recurring income that made it possible to eventually transition from full-time agency work to entrepreneur status. This summer I am working on opening a shop and preparing for a Back to School fashion PR course that I'll launch in September.
When it comes to developing your first products, I consistently remind myself of the KISS adage, or “Keep it Simple, Stupid.” Blogging in the fashion industry means that we have a rather strong style sense, and it can feel like we can't launch anything until it is absolutely perfect. Instead, give yourself permission to create something simple, put it up for sale, and see what happens.
Have you considered creating a digital product? I'd love to hear about it!