A quick scroll through LinkedIn offers a dizzying array of job titles. CEO, Editor in Chief, Social Media Guru. Funny? Yes. Entertaining? Sure. Professional? No.
As a blogger, you want to showcase your many skills. Writing, editing, marketing, social media. These are all skills that you, as a blogger, have developed on your own. Those late hours you spent working tirelessly on your blog's site design and researching articles are definitely notable. However, there is a difference between working personally on your blog for 5 hours a week and conducting a growing and sustainable business through your blog.
Inflating your job title or transforming it into something a little different is a sure way to kill any credibility aka professional klout you may have. Professional or personal, no one will take you seriously if you call yourself Social Media Guru or Blogging Ninja – trust us, we've seen and heard people do this and HR recruiters are not impressed.
Will a fancy job title get you noticed in a flood of submitted resumes? Possibly but don't forget that a a job title, like any other claim, requires proof. You should be able to back up your title with qualifying professional experience. Simply saying you are a social media expert and not having previous job or consultant experience won't cut it. A title like “CEO” of a blog feels forced and actually takes away from your professional credibility. If you don’t have the time and resources to conduct a rigorous recruitment exercise, or you spend too much time on talent management, it may be time to work with a recruitment agency.
Instead of using a lofty job title, boost your resume with HR-friendly keywords that will catch the eye of hiring managers and recruiters. Search fellow colleagues profiles on LinkedIn to see how describe their job. Scour job postings and research what words are used consistently in the job's qualifications and responsibilities. Talk with any acquaintances who have HR experience and see if they can can offer tips or keywords that will help your resume get read.
Here are keywords for your resume that you should utilize:
Marketing – Trend analysis, brand development, website statistics, project management, measurement reports, email marketing, social media monitoring, SEO optimization
Public Relations – Placements, media monitoring, tracking, outreach, pitching, story ideas, event planning
Writing – Detail-oriented, content development, proofreading skills, research-focused, published stories
Social Media – Digital trend analysis, editorial calendar, social media monitoring, familiar with content management systems, content creation for Facebook/Twitter/Instagram/Pinterest, goal-setting, blogger outreach, cross-platform integration
Using these HR-friendly key words, adding in important skills details and listing relevant examples where you successfully executed a project will be more impressive to your future employer than a job title.Do you have recommendations for building a better resume? Are there techniques you've used that have helped you get the job you want? Share in the comments section!