8 Tough Challenges New Bloggers Face Today

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IFB is great for many things, and I believe the best thing that our contributors have to offer is years and years of experience in the industry.  That being said, our experience doesn't always help when it comes to new bloggers – those of you who may have started your blog last week, last month, or within the last year.

Blogging was an incredibly different world 2 years ago, and it was REALLY different 4 to 9 years ago (when most of the IFB writers began their sites).

When I began my blog, there were thousands of blogs – and now there are hundreds of thousands, if not millions. The major publications didn't have their own, and brands didn't have digital media teams or blogger relations.  Blogging was about creating a voice independent of magazines and providing an alternative opinion to the fashion rules. Early fashion blogs really democratic, and most bloggers were taking photos with their cell phones (or with low quality point and shoot cameras propped on stoves, tables, or rails).

Knowing that blogging has changed since we started, I reached out to some blogging veterans to hear what they think are the challenges facing new bloggers (and next week we'll talk about ways to navigate through those challenges).

1. A Much Bigger Hill to Climb…

“We were able to focus on our content first, and then grow and develop our expertise on the platform as it grew and garnered more attention and followers. For those starting out in blogging today, I think there is a certain expectation that your blog looks professional, you take great photos, you have consistent posts and branding, you know all about SEO, you're really good at Twitter, Instagram, Facebook, and have a huge following.  It seems quite overwhelming and difficult to live up to, and that a new blogger would be very fragmented in a million directions, in order to keep up, but not necessarily excel at any of them…”
Julia DiNardo, Fashion Pulse Daily

They have a much, much bigger hill to climb. There's a much higher barrier to entry and of course it's intimidating! There are these changes that happen in the industry and if you don't immediately jump on board, it is very easy to feel behind. ”
Sarah Conley, Style It

“People feel that blogging has to be so organized, professional and planned. I've heard people say they can't start a blog till they have a decent camera, domain name or can get someone to design them a site. When I started blogging I had a Blogspot blog and a camera phone, I never even thought about any of those things, and they just evolved.”
Gemma Seager, Retro Chick

Julia, Sarah, and Gemma all hit on the same amazing point: new bloggers lose the learning curve that early bloggers had.  If 3 different bloggers independently think of it, does that make it the largest hurdle new bloggers face?  It can be intimidating to launch a blog expecting to know it all, and the reality is – no one expects you to know it all.  The learning curve is still there, and it's arguably much more steep.  But don't let that stop you from learning about it as you go!

2. Focus: Breaking Through the Noise…

“I'd have to say ‘focus' is the biggest challenge. There's soooo much noise out there right now, it's overwhelming even for ‘veteran' bloggers who are also active in social media. The ability to filter information, resources and connections is a skill that takes a long time to be even remotely good at. Even if we think we're just reading through tweets or a few articles we think are informative/helpful/useful – how much of it is actually making you a better blogger or person at the end of the day?
– Jess Estrada, Fresh Jess

When Jess said this to me, I had an A-HA moment! All that noise that we filter through!

There's SO MUCH noise online.  It's hard to filter it all, and as a blogger, I certainly don't want to contribute to MORE noise. Yet, every day, as I scan through Facebook, my twitter streams, and blog posts, and it always goes back to this: there's only so much noise I can focus on. As a new blogger, it's easy to follow the crowd and do what others are doing… but does that mean you're creating content that genuinely helps or pleases people, or are you just creating more noise?

3. Connecting With Others…

With the over-saturation of the market now, it is harder for new bloggers to start and connect with others.  I think you just have to do something that sets yourself apart from others or makes your site or your style more unique and personal, give it a bit of your own edge, and hope others will find it interesting.”
Karen Hao, blogger to be HaoChic.com [to be launched soon]

Crosby, super-blogger and super-mentor, connected me with Karen (who is launching her first site).  What Karen shares isn't unusual – I've seen many comments on IFB about about how hard it is to build relationships with other bloggers.  Sometimes I'm at a loss of what to say or what advice to give, because I've always built my relationships the same way: leave a steady flow of good, engaging comments on a site.  Interact on Twitter. Sending emails… and then, like any relationship in life, a blogger buddy was found.  This may not be the easiest way anymore, but then… how do you do it? How do you build those meaningful relationships?

4. Growing audience

Growing traffic is always a top struggle amongst bloggers. In order to grow your audience, you need 2 big things: You need to be specific with who your audience is and you need to write content that is solving a problem or being helpful to your audience.

There are so many blogs out there that you have to stand out from the crowd. Great bloggers do this by knowing exactly who they are writing for and how they are helping them. Unfortunately, there are too many blogs out there now to just be posting about your outfits or simple photos about something. Really dig deep and think about how you can help your audience.

Once you've done this, you need to promote the heck out of your blog. You should be spending somewhere around 70-80% of your time just promoting content. So ask yourself this right now… Are you *really* doing everything possible to promote your blog to the right kind of audience? Are you utilizing all social platforms available to you? We've found that expanding our reach with platforms like Pinterest has actually helped give a major boost to growing our audience (thanks to Melyssa Griffin's Pinfinite Growth Course, which showed us the Pinterest ropes) that we weren't seeing before.

Spend a little more time catering your content to being helpful and solving problems for your audience, and then promote it consistently!

5. Finding/dedicating the time

This is a major issue amongst beginner bloggers and advanced bloggers alike. The easiest solution? Make a weekly calendar! By making a weekly (or monthly) calendar, you can totally map out when you want to sit down and work on your blog. Life often gets in the way, so it's important to plan ahead and schedule things as much as you can.

That being said, you need to be realistic with yourself or else you will probably get let down with goals not being met. Think logically and put aside the time that you can actually invest. If you only have 1 hour per week, that's totally fine! But when that hour comes around on Wednesday night, you better sit down at that desk and grind out the work. Doing this will help you set more realistic and achievable goals for yourself.

6. Growing income

Ahhh yes… The frequent question of how to monetize your blog. Since its 2017, chances are you probably didn't just start your blog to be an online journal for yourself. You probably saw that there's an opportunity to turn this cool, creative hobby into a full-time business that you can financially support yourself with. There are so many ways for bloggers to make money these days, including sponsored posts (both blog and social), social media campaigns, brand ambassadorships, digital products, affiliate marketing, consulting, and so much more.

The things that we've seen success with in the past when it comes to growing your blogger income is by having multiple revenue streams. You never want to have all of your eggs in one basket, and blogging is no exception to that rule. If you haven't tried affiliate marketing this year, give it a go! If you've been wanting to take a stab at creating an online course, get to it now! Whatever you do, just make sure you're doing something. And a lot of tasteful promotion never hurts either!

7. Converting email subscribers into customers

So you've got the email subscribers…now what? If you are savvy enough to have already started your email list, your next step is likely going to be converting those subscribers into customers. What “customers” means to you may be different than what it means to another blogger; but the most important thing is to remember to always provide value to your readers. If you're consistently providing value to your readers, they will trust what you have to say. If your readers have a developed trust in you and what you have to say, you can utilize this good rapport with them whenever you're ready to promote a product, service, or offering that you may want to share.

The key here is to making sure that your audience has built up enough trust with you (through consistent blog posts, advice, freebies, etc.) so that whenever you do have something that costs money, they will think, “Wow–if they are giving me all this value for free, I wonder what the paid stuff is like…” It's a win-win for you and them!

8. Publishing consistently

This is very similar to struggle #2 up there; but if you're having trouble publishing your content consistently, make a content/editorial calendar! Seriously, it helps more than you would think. If you have a calendar where you can easily map out the month, you will save yourself a lot of time and headache when it comes to publishing consistently.

Come up with a list of blog topics that you want to write about, and then sit down with your calendar and map out when you will be able to publish them. Again, the key here is to being realistic with yourself when it comes to how often you can really post. If you can only commit to once per week, or even once per month, then do it–but make sure you do it consistently!

Do you have other struggles that you face with blogging? Or are some of these similar to what you're seeing? Comment below with other tips or questions for your fellow bloggers!

Now that you know what we *think* are the challenges facing you as new bloggers, I'd love to hear from you!  What are the  challenges new bloggers face?

Next week I'll share suggestions and ideas on how to break through these challenges, fueled by some creativity, hard work, and blogging basics!

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29 Responses

  1. Kallie

    Getting readers! I just started and I think the hardest part for me is networking, reaching out, and trying to get a reader base.

  2. April F

    thank you for this, I feel kind of validated. I just started last month and I’m quite lost on all the professional stuff I feel like I should be doing- social media sites galore, perfect pictures, encyclopedic knowledge on fashion, etc
    Even though I admit it would be super cool to be known as a blogger, I need to keep in mind that the real reason I am doing this is because its a wonderful artistic outlet for me and keeps me happy and creative. So I am trying to not get bogged down or intimidated by all the stuff I don’t know how to do, and focus on having fun!


  3. Daphne Chandler

    I’ve just started a new style blog — stylephyles.com.

    I’m so aware how little time I actually have that I try to ensure that I’m not bitting off more than I can chew. I see other bloggers who have a million different social connections…maybe they manage it well or maybe not so much.
    However, I’ve planned to build a little at a time as far as social media and connections are concerned. I really want to enjoy my experience and I want blogging to be fun. I really don’t have a timeline to rush to. So my challenge is really being honest about what I can do today and build from there. Just thinking from a point of view…If I build (good content)…they will come and I’m still learning about what it means to produce “Good (original) Content”. I think I’ve read this time and time again on IFB and I think this is probably the same for pro bloggers as well as newbies such as myself. If this doesn’t work, I’ll rethink it, but for now – this is what I have decided to do. Of course I also welcome additional feedback as I experience this new venture.

    Thanks for listening!

  4. Clement

    My blog is barely 3months old. Ok it will be 3months tomorrow,hurray. The challenges I have faced so far is getting designers/models to run interviews. Some talk you down.
    Also consistency: I constantly need to update my blog. I have a minimum threshold of one post per day.
    Time: Just like most bloggers, I work. Blogging is secondary. In other to keep a steady inflow of audience, you need to be there always.
    Getting followers: It isn’t easy getting followers and dedicated readers. It takes a whole lot of patience.

    There are obviously a whole lot of challenges, but I believe that passion and determination will lead you through.


  5. Style Context

    Great article. Surprisingly, it has been relatively easy for me to develop relationships with bloggers (I met several during NYFW), despite being a new blogger (<6 months). But one challenge I have struggled with is branding and site design. Right now, my blog theme is shared by hundreds if not thousands of other fashion bloggers; I know that can't be good for the long run. That's something I hope to have resolved by the end of the year.


  6. Shannon

    I’m 2 months into writting my blog, Brass Honey and recently wrote a post titled “Is There Anybody Out There?” highlighting a lot of these same points. As great as it is to get advice/guidance from a long time blogge, I think it’s equally as important to hear from someone in the “trenches”. You can fiind my post here,, http://brasshoney.blogspot.com/2013/09/is-there-anybody-out-there.html?m=1

    Being a new blogger is definitely a challenge! I’m really looking forward to next weeks post.

  7. Ameerah@ Valiantly Varnished

    My blog is just over a year old and all of the above mentioned is what I have been facing. When I started I had no idea that I would need a domain name a fancy camera or a fancy website design. I jumped in by the seat of my pants and as a result my learning curve has been pretty long. It is only now 18 months in that I am starting to truly feel confident about my own voice and brand.

  8. Christina

    I have to that when I started blogging in 2008, there were not nearly as many blogs with perfect pictures and perfect web design. I still don’t have those things. I try to remind myself that just being part of the community of bloggers is validating in itself. When I see myself in the community I am not just a commenter, I am also a contributor. It wouldn’t be a true community if the members felt like they were not participating in the way that makes them happiest. So that’s why I keep doing what I do. I have to say that it is a lot easier to establish a presence locally than it is to nationally. I have been invited by local organizations to participate in fashion shows, I have collaborated with major brands and I have connected with a lot of great bloggers in my area. I have to say I think I have accomplished a lot for not having a fancy camera and impeccable web design. Keeping the web design simple and getting creative with your photography can go a long way.

  9. Peach Black

    I have been blogging since May and I started getting more and more readers in the begining of September. So I am not worried about that, because I feel that if you do what you really believe in and stay true to yourself and what you set up to do in the first place – new readers will come to your blog and it will develop spontaniously. But The thing that I am most wondering about is, how to get my readers to go from my blog to my facebook page and bloglovin and follow me. I know my readers are out there because I see it in blogger statistics, but having followers to show in numbers is really important. And that’s basiaclly my question. How to get your readers to show in numbers?

  10. Kenneth Jacobs

    As a new blogger myself, I do believe that consistency counts! You’ll start to see results slowly and surely if you continue to blog what you love. It’s a tough hill to climb, but you’ve got to keep moving forward. I see improvements each and every day and you will too! Good luck to all new bloggers!

  11. Sabina Styleblog Only in Frankfurt

    My blogs is six years old and have really just started some serious blogging last years though. I am pretty realaxed when it comes to blog name because its quite unique;-) But other than that it important to stay focus and remind myself of the reasons for blogging and not getting too much involved with, oh this is how to do it-mode. There are a few outstanding actors in Hollywood making the big bucks right? I want my blog ot succeed, being read and I am constantly developping ideas. Comparing myself to the “few on top” isnt gonna help. Doing things my way and doing my thing could though. Sabina

  12. Stacey

    I’m only four months in and my biggest concern is trying to build a readership. I realize it will take time, but I’m constantly trying to figure out how to reach my target audience to grow my following on the blog and on facebook and twitter.

  13. Nikki Sumner

    I have been blogging for 6 months, and I still use a fairly basic digital camera and sometimes my phone! I blog because I enjoy it and as time has gone on my readership has increased. I try to be honest and I like to hope that my personality comes through my blog. I have made a few blogger buddies and that does help, interaction is key, read other peoples blogs, leave comments, interact on Twitter etc, and if people retweet your links or mention you always say thank you-politeness goes a long way! x

  14. Krissy

    Hi Ashley & community,

    Thanks for sharing this info – I love that I can always count on heartIFB to relate to my stream of consciousness as I embark on going full-time blogging status.

    I’m about 3 months old on my blog, loveyouduh.com – I think the biggest challenge so far is yes, getting that consistent person to take photographs of you that looks amazing & professional. But b/c of the saturation in the market, I think the more prevalent challenges are the ones you have to face within yourself… your internal dialogue.

    I have to admit, in person I’m attractive, but when you compare me to the tons of other amazing fashion bloggers on lookbook & the top fashion bloggers that have made it, I’m definitely not the prettiest or the most fashion savvy.

    And that’s a personal test that you have to go through, is fighting through that own kind of self-doubt and self-barriers. In order to immerse yourself in the community, you interact with those who has it better than you in some way… either in the quality of their photographs, their budget & what they can afford, or even the birth lottery of having just goddamn beautiful facial symmetry.

    All in all… after having to go through those trains of thoughts myself, the old cliche’s work and work well: we are still unique in our own way and we have to exert that uniqueness onto our personal branding and with the right exposure, people will fall in love with you. Maybe not all, but some. And some is all you need.

    Thank you again for the thoughtful posts <3

    • Peach Black

      Krissy? What are you talking about :D, I went to check your blog and you look sooooo gorgeous!!! and your style is amazing! You look better than most of those bloggers you’re talking about and your style does too!

      You’re awesome!

  15. Sharron Miles Gilty

    Wow this is so on point for me. My blog is just two weeks young. I started my blog because of my love of fashion, thrifting, etc. The content I create comes from my passion, love, and inspirations that I receive from various sources. I don’t post more than twice a week so that I can really prepare my content. I study my google analytics and will be working with someone to improve my SEO. I can honestly say that these first two weeks of searching the net, studying, reading, and actively on social media can be overwhelming. But I am enjoying putting amazing looks together and being my creative self! I have decided to STOP! NO not my blog but trying to keep up with the latest and greatest. I will post (on social media) when there is a need and I have something valuable to say but not every 5 minutes. Although I love fashion I don’t want to be one that follows every trend that smacks us in the face each season. I believe in creating your own authentic style. So I will continue to follow my heart, connect, communicate and reach out to other bloggers. However, I will not overwhelm myself with trying to be like everybody else. I love this website! Thank you for your support and I am so glad that you remain the beacon for babies like me in the blogosphere. Peace!

  16. Clothes Hoarders

    Well…what a good article! I’m a new blogger and just doing what I feel is right for me at the moment in the sphere of blogging. After years of thinking about blogging I now actually have the time to do it and loving every second. I love that I’m learning about all these new things from interpreting my style into my site design, writing using my true voice, working on building my audience (Rome wasn’t built in a day), SEO…I didn’t even know what that was until about a month ago. As newbies the pressure is on to have followers in the K’s like the top bloggers, but as mentioned in the article these blogs have been in the making for years, as my mom always says ‘you have to learn how to walk before you can run’ (yeah,yeah corny I know).
    Stay strong fellow newbies because we won’t be newbies forever, but we will have gained a whole lot of knowledge, experience and friends with our challenges.
    Can’t wait till next weeks article, pen at the ready. Xxx

  17. Jordanna Arbogast

    I started my blog 9 months ago and I am still struggling to gain consistent traffic. It’s very frustrating when you put so much time and effort into something and don’t get the results you were expecting. I’m working on my patience in hopes that someday my hard work will pay off!

    • Corinne

      I’ve just had a look at your blog, it seems fine but there is one thing that bothered me about it – leaving a comment on your blog felt really hard and unfamiliar, I had to make 3 attempts to get one on there! I would recommend you switch to a comment system more user friendly and common so people can connect with you easily, and you can connect with them back to build up relationships. I hope you are not offended by me saying this, it is just that I saw an easy way to improve the interaction on your blog so thought I would share it with you.

      Corinne x

  18. Jessie

    I have just began my blog. I am just hoping if I connect with others and connect with other peoples blogs who are struggling too then traffic has to pick up at some point. You just got to keep connected and keep conversation going on other blogs, twitter, facebook, pintrest and then link them back to your site.


  19. 47designers

    I do believe fashion blogging is all about quality stuff. I’m a newbie in this industry but I’m determined to find out what makes other bloggers click. I mean let’s face it. Kristina Bazan and her Kayture.com is a role model in this business.

    For me, fashion is passion and vice-versa. If you want recognition you have to be 100% dedicated to your passion. 1 hour a day blogging about your personal opinion on fashion, your ideas, and thoughts will bring results. Blogging is like fine wine…the older it gets, the more appreciated it becomes if you’re committed.

  20. Kami Anderson

    This is a great article! I could kick myself because I was among the first wave of bloggers c2004 and things were certainly a lot different then and much more ‘grassroots’ style. Unfortunately I lacked the level of commitment that I demonstrate nowadays and my blog didn’t last too long. I too struggle with the amount of ‘noise’ online now and I’m frustrated by the fact that industry experts complain about over saturation, and that they long for more unique blogs yet they continue to showcase and give accolades to the SAME old style of fashion blogs!!! Albeit, I’m a bit of an all-rounder… art, words, style, but I worry that this means that I am somewhat misunderstood. But who cares, I have my own voice and that’s why I started blogging in the first place- to let it be heard!

  21. Alyssa

    This is exactly what I’ve been struggling with lately. My blog is about a month old, but I’ve been reading fashion blogs for a while now. I have this image in my head of how I want my page, pictures, and outfits to look, and it’s so frustrating when I feel like they’re subpar. I’m constantly comparing my blog to others, which I probably shouldn’t do, but it’s hard not to! Right now, my biggest problem is trying to gain followers. I’ve told almost every one of my friends and family members to read my blog. I post it on facebook, twitter, both my personal and blog instagram accounts, etc. each time I write a new blog. But most of these people aren’t on Bloglovin or GFC. They may read each and every blog I post but it’s not showing up in my “followers” numbers because they aren’t into the blogging social media sites. I’ll just keep on keepin on and stay committed, and hopefully people will appreciate my love of fashion!


  22. Nailah Ali

    This is a great post! Blogging for me has been a way to tap into the expressive artistic person that lives within me. When I started blogging it was my “ah-ha” moment. I’ve been working a lot of corporate type gigs, and blogging has opened up an entirely new world for me. One that has actually helped me to realize what it is I truly want to do in life which is fashion marketing.

    As for the struggles I’ve faced, the biggest for me has been comparing my blog to other top notch blogs and just kicking myself over and over for feeling as though I’m not up to par. So I’m slowly getting away from that thought processes and focusing more on how I can differentiate myself. Additionally, I’ve been focusing more on honing the skills that help to grow a successful blogger like photography, networking and more. I don’t think about the noise, or over saturation that is apparently occurring because it’s always going to be there. I just focus on the goals at hand which are learning and growing, building relationships and helping people. Love IFB!

  23. Onianwah

    I didn’t know about IFB until last year and didn’t become active on it until this year. I do wish I knew a lot of what I know now when I started blogging.
    When I think about it though, I know that it wouldn’t have made much of a difference because I would have missed out on the most important aspect of having a blog…..LOVING IT ie. loving the fact that I own my own tiny corner of the internet, that I have the freedom to write whatever I want, that I can share the things I love with others, that I can be right or wrong and still have people say it is ok.
    It has it’s downside though, like the first time someone posted on my blog about how my looks were crap and how they wonder I call myself a makeup artist but it has definitely helped me to grow and develop myself as well as expand my love for social media and understand how they all work.

    I think new bloggers are in the best era ever. They have it all on a silver platter. It is left for them to break it or polish it.

    Lagos, Nigeria

  24. Kristyna

    Dear Ewa,

    You have no idea how much I understand you. There are so many things that discourage you. Negativity (especially here at Czech Republic) is on of them. The meaningful content, good quality photos etc is the other one. Own self-confidence the biggest one. Never mind.. I am currently at the state of bringing my sleeping blog back to life. To better life… But I keep my fingers crossed for you, keep posting, girl!

  25. JMarieDirect

    I had a blog that I ran from 2008 until just last year. It was a tough decision to walk away from it and the traffic. I’m starting fresh with a new vision and ideas. I agree with the noise part. I hope to make music not noise. Learning and growing.

  26. Cianni M.J.

    I’ve been blogging since 2008 but started an exclusive style blog last week. I’m impatient when it comes to most things so the phrase, “Rome wasn’t built in a day” doesn’t bode to well with me. I want a huge following and I want it now!! Lol In the current atmosphere social networking seems to be the most crucial key to success. I’ve created twitter, Facebook, Instagram, Google+, Pinterest and Bloglovin profiles hoping that will increase my following and increase it now!! There seems to be a thin line between gaining exposure and over saturating social media. Is there such a thing or is any exposure better than none?