Along my blogging journey, I have often pondered how many outfit photos to include in my posts. It was so difficult to choose—not because I thought I looked so fabulous in all of them, but because it’s nearly impossible to be objective about my own image.
So I just included every photo that seemed inoffensive. And that was usually too many.
In recent years I began to really scale back and include just two or three photos per post. I began to consider fewer photos as a sign of experience, professionalism and editorial judgement. After all, our founder Jennine Jacob often included just one photo in her outfit posts—the ultimate in restraint!
And then I came across this post by Aimee Song of Song of Style: TWENTY THREE photos! This from one of the most successful fashion bloggers in the world. Clearly, having lots of photos is not equivalent to lack of good judgement.
Or, do you think it's too many?
No doubt all of Aimee's photos are gorgeous, and they're also arranged interestingly. As a reader you want more–and maybe that’s the key: if your photos leave readers wanting more, give them more. If your photos are slight variations of the same image again and again, think about eliminating a few.
Determining that for yourself is, perhaps, the trick. It's a skill that comes with experience, and one that I'm still honing six years into my fashion blogging life.
In the end, the answer is likely different for every blogger: one photo worked perfectly for Jennine, and 23 works great for Aimee. Maybe four is my magic number and it's up to me to figure out what's resonating best with my readers.