Let’s be real: one of the great perks of being a fashion blogger is the opportunity to connect with PR agencies and have them send you lovely things to wear and write about. Who doesn’t love getting goodies in the mail and showing off a great look that came your way gratis?
With more and more style blogs competing for the attention of PR agencies, you can increase the likelihood of becoming a PR girl’s best blogger friend (that’s BBF, you know), by doing the following 3 things before you fire up your laptop to introduce yourself.
Write about the brand, anyway
Publicists are more likely to be interested in sending out swag or collaborating if you have, of your own volition, already given some blog love to their clients. Why? Because demonstrating that you are so genuinely interested in a brand that you wrote about them without any PR intervention makes you a more interesting blogger to work with. It also shows that you know and understand the brand, and aren’t just fishing for say, free fishnets.
What you can do: Make a list of the brands you would like to work with. Then, start writing about them! Each time you do, take to email and social media to let the brand /agency know. This is a great way to get on their radar. If you don’t know the agency client roster, check their Facebook page, most often they will announce press hits there. Or, simply reach out and ask for a client list.
Come up with a specific story idea
A general email about wanting samples or product is a snooze fest. Instead, think about what you have to offer. When you come up with a creative campaign idea or specific story angle that is a fit for both your audience and the brand, you are much more likely to get a response.
What you can do: Think about banding together with a few blogger friends and pitching something like, “1 dress 3 ways,” or “The single accessory you need this summer.” Offering to organize a series of articles or a specific shoot is great for a publicist because it guarantees her multiple media hits to take back to her client.
Know your stats
Put yourself in the shoes of a busy, half-crazed publicist trying to stay on top of all the best in emerging blogger talent and help her understand why your blog matters. From blog traffic to social media stats to recent press, build up your reputation and help her pitch your value back to her client by giving her the goods on who you are and why working with you is a win-win.
What you can do: Attach a well branded one-sheet that includes your blog’s mission, any recent successes and a full docket of impressive stats and data to make your case. If you are just starting out, focus on what it is about your blog that is different and what about working with you is a natural brand fit. And be honest with yourself and the publicist, maybe your best bet is to ask for a lookbook and come back for samples when you have something to show for your hard work.
How have you built relationships with PR agencies? What questions do you have about the process?