This Is Where Man Repeller, The Blond Salad, Song of Style and More are Selling Their ‘Old’ Clothes

blue water color outfit

Want to buy that blue watercolor outfit Aimee Song wore in a snowstorm during New York Fashion Week? She couldn't sell it on Instagram, so she went to Depop. The Instagram-style app launched in Italy in 2011, in the UK in 2013, and is now making its presence known in the United States. Along with Song, Leandra Medine, and Lua Perez, top bloggers selling their gently-used wardrobes on Depop.

You can buy Sigerson Morrison boots from Ferragni for $100, a black faux-leather jacket from Perez for $48, a pair of fuscia fringe Louboutin platforms from Medine for $350, or these H&M Conscious Collection limited edition shoes from a slightly less famous user called Pixie. Sorry, that Stella McCartney bag on Ferragni has already sold!

Depop is a cross between Instagram (which as you know doesn't allow direct links for shopping) and Poshmark, the latter of which has seen gangbusters success in the United States, but lacks the superstar blogger presence. That hasn't dampened its achievements, though. Yesterday the company announced an Apple Watch app and an additional $25 million in funding.

Depop has raised $8 million (approx. 75 percent less than its competitors), and hired former Reddit general manager Erik Martin to head up the U.S. team in January, and, according to TechCrunch, has a 50 percent male user base—another differentiator from competitors including Threadflip, Thredup and The Real Real.

Have you tried Depop? Do you want to?

[Photos via Depop]

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About The Author

In addition to being editor at IFB, Kristen writes for Forbes, Eat, Sleep, Denim, and her own blog, Stylenik. Previously, she served as the San Francisco editor for Racked, covering the intersection of retail, fashion, and technology. She has written about everything from human cloning to luxury shopping for publications including Wired, Gizmodo, Refinery 29, and the San Francisco Chronicle. She lives in a '70s house in '70s clothes on the Northern California coast. 

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12 Responses

  1. Zuma

    This is great, but… How do the bloggers who don’t have staff can keep up with so many social media outlets and e-stores? Thinking of expanding since being a blogger is no longer one-person’s job, it seems. Great post Kristen! Zuma

    • Kristen Philipkoski

      I know, I can’t imagine! I have two closets full of clothes I’ve been intending for months to sell!

  2. Jo

    This post is such an enlightenment especially to bloggers who intend to sell their used stuff though they have no idea on how to get everything started. Thank you for sharing this with everyone.


  3. Linda

    I’ve been using Depop for quite for some time now, but I don’t really like it. Even though it’s easy to use, it’s hard selling things if you’re not a blogger or someone with a big following on social media. It’s hard to make people notice your stuff. It’s not like you can be extremely creative with your hashtags. The only reason I use it is because sites like Poshmark aren’t available for non-US residents.

    • Melody Sours

      Does Depop take a percentage of each sale made? I’ve been using Poshmark for a while now. Their virtual Posh parties make it easy for shoppers to discover your closet. However the percentage they take is a little steep.


  4. Sabina | Oceanblue Style

    Selling my clothes has definitely become an issue after just one year of blogging. Wow. So thanks for sharing! Sabina | Oceanblue Style

  5. Maliha Mohiuddin

    I actually just started using Depop myself to sell items from my own closet as well as those that we have used for photoshoots! I think it’s a great app and allows you to set your price. Depending on the amount a product was used or how many seasons old it is, you can adust your price. I actually ordered from Chiara and I cannot wait to get my flats in the mail! The photos you take make all the difference and Depop is great about giving you tips and a chance to be featured on the explore page if you do it right! Having seen success from quality photos on my IG as well as my blog, since mine is very image heavy, I find this is the best way to sell products securely. Plus, they use PayPal for payment which is my trusted site. The percentage they take is minimal, 10%. Happy shopping!

  6. Aria

    This is great as I plan to sell all the clothes that I have used to feature in my blog. Thanks for the tip.

  7. chantelle pidgley

    Depop is amazing I highly recommed it in the uk its greatfor selling aswell as followers xxC

  8. Sunny

    This is great i will definitely Try depop and i will purchase something for my sister.


  9. howomen

    I think this is a great opportunity for those who want to buy clothes from fashion bloggers and for bloggers who want to sell. Great idea!

  10. Anastasia

    I like the business model on the whole but wouldn’t use it myself. Also it’s amazing for real fans of top-bloggers, as it let to reach the aspiring “celebrity”..