When you start your blog, you think about what you want from your blog. You think about what kind of content you want to create. You think about what kind of design you want, what kind of logo you want… all of which are very important.
But have you thought about what you want from your readers.
Is it just enough that they come to your site? That they read your blog posts?
Do you want them to comment?
Do you want them to say nice things to you or about you?
Do you want them to click on your links?
Do you want them to buy your products?
Do you want them to be your friends?
Do you want them to link to you from their blogs?
Do you want them to make you a cake and serve you breakfast in bed?
OK… the last one may be going a little too far. But it serves a purpose. We spend so much time thinking about what we think our readers might want, but how much time do we think about what we want from our readers?
It's just as important to think about what you want from your readers as any other element of your blog. Knowing what kind of readers you want and what actions you want them to take will shape your content to help meet your goals. How are you communicating what you want your readers to do if you don't know what you want from them?
Sooo… what do YOU want from your readers?
How does it affect your content?