I've been posting outfits of the day (OOTD) for ten years. Back when I started, not a lot of people were doing it, so it was a relatively new phenomenon, and there weren't a lot of “rules” or standards. Now, though, personal style blogs are a dime a dozen, and there are more OOTD photos floating around on Instagram and blogs than ever before.
Here are some things I've learned from posting my outfit pictures online the last ten years:
Have a goal
My goal when I started posting outfits, and still is today, was to simply show what items of clothing looked like on MY (average-sized) body. Back then, there wasn't a lot of styling going on, and OOTD weren't photo shoots like they are today. Keeping that in mind, my requirements might be different from yours, but it's important to think about your goals when you post your outfits so you know what you want to achieve from them.
Show your face
I used to cut my head off in photos for a couple of reasons: I didn't want my face “out there” on the internet, and it was tough to get a photo that was a great OUTFIT shot and a great head shot while I was working with a tripod and timer. I got tired of that quickly though, and recognized that my readers responded better to complete photos rather than headless ones.
I understand the feeling of wanting to remain anonymous, and maybe for some of you that's a priority, but I would encourage you to try posting photos of yourself on your blog. The only thing that sets you apart from other bloggers nowadays is YOU, and your readers will never really feel like they know you without seeing your face.
It's okay to take your photos yourself
I have always taken my photos using a tripod and timer or remote control. Mostly because, well, you know that saying “if you want something done right, do it yourself”? And I knew that if I wanted to get outfit shots in a timely manner, I'd have to do it myself, whenever I could. Again, if my goal was to style outfits and really make my photos tell a story, then using a tripod probably wouldn't cut it. Think about why you take your outfit pictures in the first place, and plan/adjust accordingly.
Be Prepared for weirdos and nasty comments
This is what happens when you post pictures of yourself on the internet. Just prepare for anything, and figure out how you're going to deal with it beforehand.
A DSLR is NOT necessary
But do try to get the best photos possible with whatever equipment you have available. Work on lighting, composition, editing afterwards…there are lots of great articles on that here at IFB. I just recently started using a DSLR and definitely see the difference in terms of clarity and photo quality, but what's most important is that you work with what you have, and what you CAN do right now, instead of thinking you can't because you don't have “the right” equipment.
This is one of the most important factors in being successful as a blogger, but especially for outfits. Do you post what you're wearing every day? Do you post outfits only on the weekends? Try to get on a reliable schedule so your readers know what to expect.
I always write a bit when I post an outfit, but I know a lot of bloggers don't. I find it helpful to talk about what I was thinking when I chose that outfit, or how I chose it, or what I was doing that day – anything that helps your readers relate to you more will bring more engagement, and ultimately more loyalty.
One or two pictures is enough
I rarely show more than one photo of my outfits; most of the time another one just isn't necessary. Take a closeup to show accessory details or give a better idea of the fit of something, but don't just post 5-6 photos that are almost EXACTLY the same because you can.
What have you learned from posting OOTD?