This post was originally published in March, 2012 and updated on April 27, 2016.
To convince social media consumers to follow you and your brilliant tweets, Instagram posts and other various streams of your digital life, you have a tiny shred of their attention to work with. If you think your bio isn't important, reflect for a moment on the times you decided not to follow someone back because they don't have a bio, or because their bio doesn't mean anything to you (guilty!). You want to come up with something witty, but not to the point that it obscures all meaning. So what can you do to give your bio some oomph, and get people to click “FOLLOW?”
Easy, just use our simple formula for writing the perfect bio:
What You Do + Where You Do It + A Peek of Personality (clever use of emojis encouraged)
Yep, it's that easy. Need an example? I used the formula to write my own bio, which I've rewritten numerous times. It never felt quite right until I employed the formula
Crissie Fuller contributed to this post.