Fashion Blogging: The Definitive List of Best Practices

fashion blogger sitting floor
So you want to be a fashion blogger…or you already are. Here are some important best practices pulled from the wealth of IFB archives, from the simple (be nice!!) to the more technical (how to do competitive analysis right):

Be Open, Honest & Nice

ALWAYS, always, always disclose the relationships between what you're wearing/posting about and sponsors, share as much of yourself as you're willing to, and deal with negativity on your blog effectively:

Take the best pictures you can

There are tons of IFB articles about photography that are specifically aimed at fashion bloggers—and for good reason. The truth is, the images associated with your posts are just as (or more) important than your words, so choose them carefully. And before you get discouraged, you don't have to have a DSLR or Photoshop to take good photos, just a lot of determination!

Keep your blog design minimal

Minimal designs are easier to get around, and keep the focus on your content instead of extraneous stuff. And the old saying is true…the simpler, the better!

Identify & work within your niche and passion

One of the first, and most important things you should do when starting your fashion blog is define your niche:

Differentiate yourself

Besides defining your niche, remember that no one does you like you do, so why would you try to do anyone else?? Don't compare yourself to other bloggers, unless you're doing competitive analysis, and keep your head down and work, focusing on what success means to you.

  • Achieving success as a blogger
  • Blog like no one is reading

Be Smart on Social Media

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14 Responses

  1. Ally

    So helpful! Social media has been the most difficult part for me as well as differentiating my content. As a side note, should the title read “definitive” instead of “difinitive?”

  2. Kierra

    I love these kinds of posts when you guys tie together previous articles! It makes it everything so much more accessible!

  3. Ariona

    Great advise !! I’m a newbie so I went straight to this article !

  4. Cecil Vedemil

    I’ll definetly check out all the links you’ve shared in this post. I’m sure I’ll find them really useful, especially the photography ones: I can’t seem to get confident enough to start posting my own pictures!!

    xx Cecil // www.wednesday19th.blogspot.com

  5. Melody Sours

    I don’t know how IFB writers always know exactly what I need but they do. I’ve been blogging for almost 2 years now and have found myself feeling stuck lately. This post has rounded all of the information I need. From picking a new design for my blogiversary, to better IG posts… I’m all set with the tools to keep growing!
    Thanks a million!


  6. Anniedora Etiobi

    I couldn’ t agree more! 🙂

  7. Jeni

    These links in this article are extremely helpful! I started my blog a month ago and I’m really focusing on gaining a following. Thanks for your help!


  8. Kamilla

    I think it’s really important typs. For me as for beginning fashion bloger it very useful. So,guys,try it. Great post!!

  9. Liz

    A great article Grechen that will really help fashion bloggers rise to the top! As someone who engages fashion bloggers to write articles on different topics, and who reads loads of posts every day, it is very frustrating when an article shows that the blogger did not know the area they chose to write on very well. Your advice was perfect about finding “what it is that makes your heart jump and focus on that. THAT is your passion.” New fashion bloggers seem to be popping up everywhere but ones who show their passion through well considered and well-researched posts are the ones that will be successful and love what they are doing. They are the ones I love to work with!!

  10. Nicole

    As a new blogger this article is so helpful! I try to make my content as helpful and personable as possible but I am always second guessing myself. These helpful practices are crucial to establish yourself as a ligament fashion blogger. Thank you so much!!
    XO Nicole