Starting a beauty blog is a fun and exciting process, one that allows you to unleash your creativity and share your knowledge with like-minded people while trying out new beauty products and techniques. And since beauty blogs are incredibly popular nowadays, there’s no reason why you can’t start your own blog and turn your hobby into a successful career.
But how do you go about starting a beauty blog from the ground up? Many aspiring beauty bloggers are intimidated by the massive number of blogs out there. However, creating a blog that’ll stand out from the crowd isn’t all that hard. As long as you’re not afraid to add your personal touch and show the world who you truly are, then you’re on the right track.
As for the technicalities, once you’ve had a basic idea of what you want for your blog, you’ll be able to navigate your way around the different aspects that come with website building quite easily. So, without further ado, to answer the big question, let’s dive right in.
Choose a Theme For Your Blog
Before you create any blog, you need to find an angle. The world of beauty is a vast one; there’s a variety of sub-topics including hair, skin, nails, and cosmetics that you can specialize in to give your blog a more individualized theme and purpose. However, some bloggers prefer to be the Jack or Jane of all trades. In that case, you can find other ways to stand out. Setting a unique and defined tone for your content, choosing an attractive theme for your blog, and utilizing all the other tools available to you can definitely help you convey your individuality.
For beauty blogs, there’s a wide range of topics under the umbrella of beauty that you can specialize in. Do you have a particular hair type that you would like to offer advice on? Perhaps you have magical makeup skills that you want to show off? Or maybe you’re a product junkie who can write helpful reviews? Having a specific theme will differentiate your blog from other blogs out there and it’ll also attract a suitable audience who are more likely to return to your blog time and time again.
A word to the wise; if you choose to focus on product reviews, don't glorify a certain product for the sake of making money because then your audience will see you as unreliable and you’ll start losing traffic. The expert product reviewers at OGLF recommend doing thorough research and putting a product through extensive and specific testing before discouraging or encouraging your audience to buy it. This way, you guarantee that whatever information you provide will be both accurate and honest.
Pick a Blog Name
The name of your blog can make or break your blogging career. You’ll want to pick a memorable name that reflects your personality and gives your readers insight into what the blog is about and why they should be interested. Coming up with a catchy name isn’t easy. To get your creative juices flowing, try expanding on the theme you’ve already picked. Draw a mind map of words and synonyms associated with your subject and use wordplay or alliteration to make the name more interesting.
Once you’ve settled on a name you’ll need to make sure that the domain name is available. To ensure that your readers can find your blog easily, you’ll want the name of your blog and your blog’s URL to match as closely as possible, preferably an exact match.
Find The Right Platform
There are plenty of website-building platforms that you can choose from. However, starting a self-hosted beauty blog on WordPress or any similar platform is highly recommended over the free blogging websites and templates because, with a free platform, you’ll probably be restricted by how it looks. On the other hand, a self-hosting platform will give you more freedom to design your blog to your liking and bring in more traffic with the help of many handy tools such as “shop the post” widgets and shopping pages (on this page you will find a step by step tutorial on selecting a platform, getting a domain name and setting up your blog).
The most important thing when it comes to choosing the right platform for your blog is to make sure that you select an attractive template that will give your readers an enjoyable and engaging browsing experience while making your blog look professional and well polished. It’s also important to make sure that your template is adaptable to different screen sizes on different devices because a large percentage of your website traffic will probably come from mobile devices such as smartphones and tablets.
Create Engaging Content
Now that your blog is pretty much ready to launch, comes the next stage where you start planning your content. As a beauty blogger, you’ll need to keep up with the latest beauty trends and for that, constant research will be required. Putting together a loose schedule to organize your upcoming posts can help you stay on top of the constantly emerging trends and avoid any rushed, last-minute posts.
Your content is what attracts your readers and keeps them coming back for more. This means that not only do you have to provide relevant, solid information, but you’ll also have to present it in a way that holds the reader’s attention. This can include things like video tutorials and pictures which can demonstrate the before and after effects of your beauty tips and products and provide a deeper view of the processes included in your posts. Keep in mind that different tips can apply to different readers, so it’s important to think about who your target audience is and how to best address them.
Bring In Traffic
A great-looking blog and quality content are a great start for attracting readers and keeping them hooked, but there are other things you can do to boost your traffic. One of the most effective tools that you can use is social media. Start by setting up a good presence on the appropriate platforms and using the appropriate hashtags to build a solid fan base and bring in more traffic.
Utilizing SEO can also be a great way to attract readers. By including plenty of relevant keywords in your content that your readers will be searching for, your blog will be more likely to pop up when people search for certain beauty-related topics.
Use Ads, Affiliate Links, and Sponsored Posts
Making money off of your beauty blog doesn’t have to be hard. In fact, once you know your way around how the different marketing strategies work, you’ll find that it’s pretty straightforward. Some of the tested-and-tried strategies you can use include using ads, affiliate links, and sponsored posts.
Most of us are familiar with ads and although we may not always like them, there’s no denying that a well-placed ad can effectively catch the eye of many readers. In most cases, when a person clicks on an ad and makes a purchase, you get a small percentage of the profit. As for affiliate links, they work pretty much the same way except that they tend to be a little more subtle and a little less intrusive. Sponsored content, on the other hand, is a bit different. By sponsoring an entire post where you talk about a specific product or brand, you stand to earn more money than with ads and affiliate links.
Starting your own beauty blog could be the perfect way to turn your beauty interest into a successful and profitable business and our tips will help you start your beauty blogging journey. And while it’s true that beauty blogging is a highly competitive niche, with the right content, hard work, and your personal, unique spin on beauty tips and tricks, you have a good chance of making it big so go ahead and follow your dreams, you never know where they could take you!