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How to Plan your Posts for Success


Running a blog may initially sound simple, but there are so many steps that go into creating a single post. As bloggers, we’re often working from home from behind a computer screen or a mobile device. As rewarding as it is to own a successful blog, between ideation, execution, writing, shooting, editing, SEO, and marketing it can take a lot of, effort, and energy not leaving us with any spare time so it’s best to optimize the process.

Process

In my 10 years of blogging I’ve learned a few tricks that have helped me be more efficient in creating posts and I’d like to share them. Read on if you’re looking for ways to optimize your creative process.

Brand

This is always something to consider when making any type of edit to your blog, when creating content, interacting with followers, and sending e-mails. Your overall brand image, including colors, font style, writing, and voice should be consistent across all channels. This is something that should be thought about before launching and should be continually contemplated throughout your entire business plan.

Plan

The best way to streamline your entire workflow process is to plan. Well begun is half done, right? I generally think in months, but you could also think bi-weekly, or quarterly.

One of the most essential planning tools I use is Planoly. Planoly is an Instagram partner app that allows you to upload photos and create drafts of your posts. You can move your photos around kind of like a puzzle.

When using Planoly you’re able to see what photos look good together and what doesn’t fit the feed, save hash tags, schedule a time to post, push posts through automatically or manually, and so much more. When posting manually Planoly will pull everything over to Instagram (photo and text included) and ask if you’d like to post on your feed or in stories.

Never has it been more important to put out a professional and engaging image on social media. Planoly allows me to play around with our images until the perfect combination is reached. I love how I can see at a glance which are our most popular posts – it lets me know instantly what is and isn’t working.” – Jamie of Kayu from Planoly Blog Interview by Taylor

Another way to stay organized is to utilize Pinterest. The power of Pinterest as a blogger is priceless. If you have an idea for a blog post it allows you to find inspiration for clothing, makeup, posing, and locations. This can be shared with your whole team so everyone is on the same page when it comes to content creation for a shoot or post.

Schedule

Do yourself a favor and keep an editorial schedule up to date for when you will shoot, edit, and post everything for your blog. I find it’s helpful to keep track in Google Calendars but other task management programs like Asana or Kalo could do the trick.

Although I also like to have a physical planner, having a content calendar online allows my schedule to be easily shared with collaborators. When creating your editorial or content calendar be sure to keep in mind upcoming events, holidays and personal days. I.e. Christmas, Hanukkah, Valentines Day, July 4th or other dates you might like to take notice for your blog, such as National Ice Cream for Breakfast Day. This content will likely be evergreen and can be promoted again in following years!

“In order to successfully prepare our editorial calendar, I begin by developing trend reports and casting predictions on what new things to share with my readers since we base such a large portion of our content not only in photos but also in our written content.” – Jenny from Blog Margo & Me

Batch

“TIME BATCHING. This is a very easy time-management hack that will enable you to take full advantage of your CONCENTRATION by doing a lot of the same things together at the same time.” – Lauryn Evarts of The Skinny Confidential Blog

Let me provide an example for why you should incorporate batching into your workflow. If you sit down to write a post, you’ve had to turn off your music, clear your workspace, and open your computer. Essentially you’ve had to set your mind to begin this specific task.

You’ll realize it takes prep time. Why do this everyday? Do it once a week, or once a month instead and knock it all out. The same idea stands if you’ve scheduled a photo-shoot.

“Task batching is a time management system that maximizes concentration, productivity, creativity, and mental sharpness while minimizing distraction, stress, and fatigue. … This cuts down on the time it takes for your brain to switch and refocus between different tasks.” – Anna Woodt from Brains over Blonde Blog

Successful Post Ingredients

Write

My blog is hosted on WordPress so whenever I come up with an idea I can write it in my desktop or mobile app wherever I am. When in a creative mood with a lot of ideas I’ll write the titles for posts and fill in some body text but come back to it later. I generally know what topics will need more content and when, thanks to my editorial calendar, so I will focus on those first.

I.e. if I need another post in the “Beauty” section of my blog I’ll write the title “5 Uses for Coconut Oil” and a few sentences that will remind me of the idea for the post so I can dive right back in later. Or, if I need a post in “Travel” and have an upcoming trip, I’ll write the title “What to Visit – Carmel by the Sea” and in the body put some sites I know I’ll visit there, that way I already have the post structure in place. If I have writers block one day and need to publish a post these drafts come in very handy as I already have a few that I can choose from.

“QUALITY content needs a plan & NO ONE is flying by the seat of their pants in the blog world… I have a content calendar, a list of videos to film, posts to write, SEO tips to follow, to-do lists galore, I literally plan EVERY last detail. I am always writing, taking notes, & preparing.” Erica Stolman from Fashion Lush Blog.

Photograph

To accompany a well-written post, original eye catching photography tagged with the proper alt tag is important (this is how Google scans and ranks your photos). Remember to keep in mind your branding and overall vision.

Photography plays a large part in this and can set the entire tone for your blog. I recommend doing the photography steps in batch form as well. If you’re a food blogger spend a day in the kitchen creating a full meal and photograph each dish. If you’re a fitness guru shoot multiple mini workout sessions at once. Upload all of your images to the computer and when you have a block of uninterrupted time, sit down to retouch them all (if you’re doing your own editing that is).

“When people look at my pictures I want them to feel the way they do when they want to read a line of a poem twice.” 
―Robert Frank

When you have a concrete process to guide you blogging becomes a lot less overwhelming! With these actionable tips for branding, planning, scheduling, batching, writing, and photographing I hope your blogging process becomes more efficient. Happy Creating!

Citations:

Taylor (December 24, 2018) Building a Fair Trade Business with Jamie of KAYU [Interview] Retrieved from https://www.planoly.com/blog/portfolio/building-a-fair-trade-business-with-jamie-of-kayu-planoly/

Taylor (December 24, 2018) Building a Fair Trade Business with Jamie of KAYU [Interview] Retrieved from https://www.planoly.com/blog/portfolio/building-a-fair-trade-business-with-jamie-of-kayu-planoly/

Evarts, Lauryn (Date unknown) Productivity Hack: How to Work More Efficiently by Batching Your Time [Productivity] Retrieved from https://www.theskinnyconfidential.com/productivity-hack-how-to-work-more-efficiently-by-batching-your-time/

Jenny (September 16, 2016) SEE IT, BUY IT, LOVE IT! [Trending] Retrieved from https://margoandme.com/daily-outfits/net-porter-premier-delivery-service/

Stolman, Erica (Date unknown) the 5 things i wish someone told me when i started blogging [Blogging] Retrieved from https://www.fashionlush.com/tips-for-starting-a-blog/

Woodt, Anna (January 16th, 2018) How Task Batching Increased my Productivity Overnight [Blogging] Retrieved from https://brainsoverblonde.com/task-batching/

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About The Author

Meet Deena Danielle, the owner of fashion and travel blog Nomad Moda, award winning photographer, and published jewelry designer. She makes her home in Los Angeles, CA. Visit her blog site www.nomadmoda.com and find her on Instagram @nomadmoda.

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