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What Do YOU Want From Your Readers?

When you start your blog, you think about what you want from your blog. You think about what kind of content you want to create. You think about what kind of design you want, what kind of logo you want... all...
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How to Make An Animated GIF from Video in Seconds

Ever been confused on how to make an animated GIF? Or do you not have Photoshop? Don't worry... imgflip makes animated GIFs from your videos in a snap! So if you have a favorite clip from a movie, or would like to strut your stuff, or in my case have a moment ...
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24 Fashion Blogging Lessons From Animated GIFs

What can you learn from animated GIFs? Plenty! 1. Get right to the point.   (source) 2. Have fun with other bloggers. (source) 3. Don't waste your time judging other bloggers. (source) 4. Even if you're ad...
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22 Must-Attend Conferences For Fashion Bloggers

Here on IFB, we have a lot of tips for you on networking and how to make the most of conferences. Now, where to put these skills to good use? These days, there are a variety of conferences that either cater or appeal to fashion bloggers. Blogger conferenc...
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Why You Need a Brand Pyramid and How to Make One

Successful bloggers build strong personal and professional brands, and a brand pyramid is a visual device used by publicists and marketers to help their clients clarify the important aspects of a business ide...
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How to Take Professional Quality Headshots of Yourself

Headshots. Believe it or not, they're not just for real estate agents and actors. Headshots are handy for bloggers as well. We can use them for "about pages," Twitter and Facebook profiles, LinkedIn profiles, p...
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10 Places to Find Creepy Halloween Images

Halloween is in two days. I am hosting a Halloween party at my house and am frantically sewing, gluing, and putting everything together for the big day. But in the digital world, Halloween is an awesome time to...
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13 Resources for Finding Local and Regional Bloggers

When we talked about the challenges facing new bloggers and how to break through those new blogger barriers, one suggestion that came up was networking with your fellow local and regional bloggers.  While a l...
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The Difference Between PR, Marketing and Advertising

By request, I thought we'd take a step back from all the 'how to work with PR agencies and brands," for a quick foundational course in fashion PR 101. With many bloggers coming into the space with dollar signs in their eyes and a growing expectation that bran...
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How to Write a PR Plan for Your Blog

If you are serious about growing your audience, building your reputation and turning your blog into a business, then the first step is to think about your blog as a business. How are you going to promote your...
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21 Link-Ups to Promote Your Outfit Posts

Never has there been more places to promote your blogs, and particularly, outfit posts! While, "What are you wearing" communities ie. Lookbok.nu have existed for a long time, not as well-known, but equally ...
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5 Types of Posts Fashion Bloggers Should Really Do More Often….

Ever get tired of the same-old, same-old posts? "Here's what I'm wearing today!" or "Look, this collection launched!" Yeah, I like those posts too, but I also like a little variety in my fashion blog consumption. Stepping out and creating different kinds of ...
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8 Tough Challenges New Bloggers Face Today

IFB is great for many things, and I believe the best thing that our contributors have to offer is years and years of experience in the industry.  That being said, our experience doesn't always help when it co...
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You Don’t Need a Massive Following to Make a Living Blogging

Most of you have probably already read Fashionista's article about "personal style bloggers raking in millions", but in case you haven't, the gist of it is that there are some fashion bloggers out there who make hundreds of thousands of dollars - possibly "mil...
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5 Awesome Apps to Make Your Instagrams Pop

Tired of the same-old Instagram filters? Or maybe you have some extra time on your hands... or maybe, you use Instagram as your main photo editing tool. Whatever the case may be, the editing tools are getting b...
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The Ultimate Cheat Sheet! Post Titles for Fashion Bloggers

You have a fraction of a second to get our attention. Your post is inspired, your photos are gorgeous, your readers are going to love your post, but wait... what do you title your post? Believe it or not your post title DOES matter. Since Google Reader's ...
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The Fashion Blogger’s Quick Guide to Monetization

Now that you've figured out it's time to monetize your fashion blog, how do you do it? There's no "one" right way or the "best" way to monetize your blog, you'll just have to figure out what works for you as you go along, but here are some ideas to get you...
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Are You Selling Anything Yet?

Ebooks, digital courses, consulting, t-shirts oh my! On your path to turning blogging into a career that supports you (day job not included), developing a signature product is a super smart way to go. Why? ...
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Make More Money From Your Affiliate Links By Learning These Terms

For bloggers looking to monetize, affiliate links are often the easiest way to start. While different networks have different requirements, it generally takes fewer visitors or pageviews to be accepted into an affiliate program than it does for networks that...
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Categories + Tags: What Are They & How to Use Them

Confession: I've been blogging almost 6 years, and I don't entirely know the difference between blog tags and categories.  They always seemed like a redundant organization system... like, organize your posts ...
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Should You Create an “About Me” Video for Your Blog?

Last year, my tiny living room was transformed into a makeshift studio with two cameramen, lights and a director who actually said "action." I was being interviewed for a documentary about fashion blogging, and I was nervous. Not exactly nervous about what I...
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6 Tips for An Insanely Effective Blog Giveaway

Brands use contests and sweepstakes to drive engagement and to support new customer acquisition initiatives.  Why shouldn't your blog leverage promotions in a similar way?  Here are a few tips to help you set...
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Daily Inspiration: Creativity is Intelligence Having Fun

Mondays are always tough. You'd think after the weekend we'd all be rested and raring to go, but it takes a minute to get the brain back into it's groove. Which is why I'd like to kick off the week with this Einstein quote: "Creativity is intelligence hav...
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6 Ways to Figure Out Your Blog’s Brand Essence

A brand essence isn't something that is easy to communicate - instead, it's a few words (the fewer the better), that communicates the feeling that your brand evokes. Unlike your visual identity, or a tagline, y...
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Daily Inspiration: Don’t Quit Your Day Dream

How many of you like to day dream? I know, I sure love day dreaming! Some may think day dreaming is wasting time, but I like to think of it as exploring the possibilities. What does your mind want to accomplish when it has no boundaries or limits? What do...
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Daily Inspiration: Independence is Happiness

  Happy 4th of July! Here in the US, it's Independence Day... which usually means a day off, fireworks, something off the grill... hamburgers or veggie dogs. I usually like to reflect on what it ...
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Daily Inspiration: Well Shit, At Least You Tried.

I literally laughed out loud when I saw this image, followed by a deep feeling of, "Oh, shit. Well, it's true." As we get older, we expect to be perfect, knowledgeable, and experienced the moment we start something.  Sometimes we get crippled by the ide...
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Daily Inspiration: It always seems impossible until it’s done.

At the beginning of any journey, the destination always seems so far away. Taking a road trip, running a marathon, graduating from college, having a baby, all seem so far off and maybe even a bit impossible. Heck you could be trying out something that's ne...
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Daily Inspiration: Next to excellence is the appreciation of it.

When I saw this quote, I thought of two things... the amazing people who can spot excellence in a sea of mediocrity, and the people who complain when excellence is being appreciated. Finding beauty and good in the world isn't always as easy as it seems. T...
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7 Ways You Can Borrow Ideas from Others

I wanted to title this post, "Shakespeare and the Beatles stole from their peers, you can too,"  but that's a bit long and cumbersome. (And really, it promotes the wrong idea.) I'm a firm believer that there...
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5 Ways to Weave Quotations into a Feature Article

 by Chanelle Leslie of "Not So Naked" So you've found a designer that takes your fancy - let's call him Karl Lagerfeld - and he's agreed to have you interview him. You email over some questions, receive a ...
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The Fashion Blogger’s Guide of Who to Follow on Twitter

With millions of users, Twitter can be overwhelming. Sure, you can use hashtags, lists and directories to find interesting people to follow, but that can get time-consuming or lead you in the wrong direction. Or, you can use this guide! In this guide, you'll...
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10 Outfit Photo Locations You Can Find Amost Anywhere

Taking outfit photos can be hard work just by themselves, but finding a good location? That's tough, especially if you feel like you live in the middle of nowhere, especially if you are looking to find a VARI...
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12 Reasons You Won’t “Make It” as a Blogger

I've contributed for IFB for the past four years and have written a LOT of posts.  I've also received thousands of comments over the years, so I feel like I have an idea of "what the IFB community wants."  Su...
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10 YouTube Stars to Watch (& Learn From)

In the internet galaxy, YouTube is a universe unto itself. In just over eight years of existence, YouTube sees over 1 billion unique visitors who watch over 4 billion hours of video. PER MONTH. While the traffi...
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Daily Inspiration: Life is a Story: Make Yours The Best Seller

My whole life I didn't know what I wanted to do, but it had to be extraordinary. Now, my life didn't turn out to be exactly "extraordinary" but so far, I've been able to accomplish most of my goals on some level, and I've collected a few good anecdotes along...
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5 Photoshop Tricks That Will Ruin Your Photos

The invention of Photoshop is at once one of the best things that ever happened to photography and one of the worst things.  Now we have several options to edit photos, there are endless photo apps, Instagram b...
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126 Niche Fashion Blog Ideas

Do you know your niche? Honing in on a niche for your blog can be difficult in the very general topic of fashion. Fashion is a glamorous, beautiful topic, and it's hard to decide which direction to take ...
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Blogger Grammar Basics: Colons, Ellipses, and Dashes

Last week I talked about grammar basics with periods, commas, and semi-colons, and this week I'm getting into the fun and fancy punctuation: colons, ellipses, and dashes. These get used often by bloggers, but they aren't always used correctly.  I can be a ...
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Behind the Scenes: How a Fashion Blogger Makes Money

I always appreciate getting a "behind the scenes" look at income breakdowns and the nuts & bolts of making a living as a blogger, so I thought I'd get on the other side of it today and give you a peek ins...
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Daily Inspiration: Kind Words Will Unlock an Iron Door

It's amazing what kindness can do. It can enrich your life, build the foundation for wonderful relationships. Even when meeting people, paying them a genuine compliment is a nice way to start a friendship. While this proverb is probably talking about...
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Daily Inspiration: Be a Voice, Not an Echo

We talk a lot about developing a "strong voice" here on IFB. It's the quality of a blog that's often cited as the single most important. Another way to think about it, are you voicing something original,...
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8 Ways to Be Insta-Awesome on Instagram

I'm loving all of your dialogue in using Twitter and Facebook pages for promoting your blog! I'm continuing the series this week with a look at how you can make the most of Instagram for your blog. With over 100 million active users - and only 59% of the top...
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Daily Inspiration: Tough times don’t last; tough people do.

I don't know what this has to do with blogging, except that having this approach to life will make you a better blogger. Some of my favorite sayings are, "this too shall pass," and "the only thing you can count on is change." When it comes to tough times,...
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10 Ways to Build an Insanely Loyal Following

The internet is a fickle place. One minute you're hot, and the next minute... well, let's just say people move on quick. Building a loyal following can be difficult in a time where everything changes so quick...
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Daily Inspiration: A Beautiful Thing Is Never Perfect

Perfection might be a virtue for some people... but in reality, how much do we really love perfection? Anne Hathaway is seemingly perfect, kind, talented, smart, and beautiful, yet all the gossip columns ab...
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Daily Inspiration: Every Artist Was First an Amateur

Yes, it is true, every one begins as an amateur. I would even go a step further and say, we suck at first. Maybe some have a gift and do something ok the first time. But for the most part, to really become an artist at what you do, it takes practice, de...
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7 Steps to a Fabulous Facebook Page

Thanks for your responses to last week's Twitter article! While I can talk about Twitter all day, Facebook takes a little more effort for me. However, it remains one of the most visited sites in the world, ...
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10 Surprising Phrases You Might Be Getting Wrong

Many of us bloggers may not have started our blogs out of our love for the written word. There are many bloggers who are "ideas" people-- those who love sharing information about a favorite topic. Personally,...
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Get Paid: Invoice Template for Your Blogger Services [DOWNLOAD]

The good news is, your blog is in business. You've got your first project approved by the client, and now what? You need to GET PAID! Sometimes business is done with a handshake, but for tax purposes, both for you and your client, having a paper trail ...
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7 Common Traits of High Quality Fashion Blogs

"Be so good they can't ignore you." ~Steve Martin I keep going back to this, because it's at once sage advice, and completely subjective advice. For bloggers wishing to become professional, getting noticed i...
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The 6 Fashion Bloggers Personality Types

Fashion bloggers are an interesting mix aren't we? Who else takes photos of ourselves (often with a tripod) and posts them on the internet? Sounds strange when you say it out loud doesn't it? But somehow it's...
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10 Easy Ways to Get More Twitter Followers

"How can I get more followers?" Whether you are just starting out on Twitter, or have been on it for a few years like I have, that's a common question people have. With over 200 million active monthly users, surely you can get a bigger piece of that Twitte...
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4 Creative Examples of Successful Sponsored Posts

After affiliate links & advertising, sponsored posts are the third tier in monetizing your blog. But how do you present these without them seeming like adverts in the midst of your otherwise heartfelt con...
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Beginner SEO Tips for Fashion Bloggers

When you take a look at your analytics, where is most of your traffic coming from? For many blogs, as much as 50% of traffic can come from search engines.  With IFB, 44% of our traffic comes from Google organic search, and 4% comes from Twitter. A majority o...
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7 Signs You Might be a Professional Blogger

"I want to be a professional blogger." We've all said it, but what does it mean? I imagine that for each of us the definition of professional blogger varies.  For some of us, being a professional blogger m...
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Daily Inspiration: Small Things Become Great When Done With Love

Never underestimate what love can bring to the table. Your blog might be small, your tweet might only reach a few people, but if you show up and put your heart into what you do, it will show. When you love what you do, you will put in that extra effo...